Dove Movement for Self-Esteem
Since 2002, Dove has been collaborating with Girl Scouts of the USA to promote self-esteem and leadership programming among tween and teenage girls. The uniquely ME! and It's Your Story – Tell It! programs have reached almost 1 million girls in the United States and abroad through council programs, troops, groups, events, and print and online resources.

The It's Your Story—Tell It! Journey Series offers a fun, comprehensive and multidisciplinary approach to building girls' leadership. Self-esteem is a natural by-product of this particular journey because, through storytelling and creative expression, girls gain a better understanding of themselves and their potential, and develop confidence to become leaders in their own lives and in the world.

Dove® is committed to inspiring all women and girls to reach their full potential by caring for themselves and each other. The Dove Movement for Self-Esteem invites all women to create a world where beauty is a source of confidence, not anxiety. There are many ways in which women can take simple actions that build self-esteem in girls. It could be as simple as inspiring the next generation with words of encouragement, spending an hour on a self-esteem building activity, or supporting self-esteem education in her town.

Together, Girl Scouts of the USA and Dove support girls developing a strong sense of self, learning about the benefits of a balanced diet and physical activity, developing healthy relationships, identifying ways to express yourself, and promoting well-being and confidence in others.

Girl Scouts and Dove Partner to Celebrate a Weekend of Self-Esteem and Inspiration

Girl Scouts of the USA and Dove, our sponsor for the It's Your Story – Tell It! Leadership Journey series, are pleased to invite all Girl Scout Councils to participate in the Second Annual Dove Self-Esteem Weekend (October 21-23, 2011) - a weekend dedicated to building self-esteem to inspire girls and women to reach their full potential.

The Weekend is part of the Dove Movement for Self-Esteem, which invites all women "to create a world where beauty is a source of confidence, not anxiety." Age appropriate activities and conversation starters adapted from It's Your Story – Tell It! can be found online for free download on

Events for this weekend might be as simple as sending a word of encouragement to a girl or as elaborate as setting up a local event supporting self-esteem education. You decide what to do and who to share this weekend with! The idea is to get Girl Scouts nationwide together to inspire the next generation of female leaders, while celebrating the beauty in themselves and others with girls and women everywhere. Share your events by following the simple Facebook instructions—your event information will be uploaded onto an interactive map on the Dove Web site—where you will be able to see all the Girl Scout events happening in your area and around the nation over the weekend!

2011 Self-Esteem Weekend: Dove Facebook Map Instructions

  1. Go to
  2. Select 'More' in the left hand panel under the Dove icon
  3. Click on Social Mission
  4. Click 'Add your activity to the Map'
  5. Fill in your name, contact information, whether the event it public or private (please note that selecting Public means that anyone can see the event details and attend unannounced), and the details of your event
  6. Invite as many guests as you would like
  7. Your event will be uploaded to the Map and visitors will be able to view Dove Self-Esteem Weekend events happening nationwide!

For more information on the Dove Movement for Self-Esteem, visit