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New Girl Scout Iron-On Makes Life Easier

FOR IMMEDIATE RELEASE

January 27, 2003

CONTACT:
Girl Scouts of the USA
Ellen Christie
(212) 852-8581
media@girlscouts.org

Lion Brothers Company Inc
Mickie Holden
(410) 363 -1000
media@lionbrothers.com

New York, N.Y.—To Girl Scouts, local Girl Scout council and troop insignia are a sign of pride for belonging to Girl Scouting. To Daisy Girl Scouts, ages 5–6, each Daisy petal they earn is a symbol of accomplishment. But for their parents, these emblems can be a real hassle. Sewing them on is a time-consuming chore, and taking them to the local tailor to be sewn on is costly. Girl Scouts have experimented to create easy options for the application of insignia and awards, some quite humorous, including staples, double stick tape, and over the-counter adhesives of all kinds to avoid sewing these on. Existing fabric glues on the market are ineffective, often resulting in lost patches.

Today, Girl Scouts of the USA and Lion Brothers Company of Baltimore, Maryland have announced the introduction of a new collaborative emblem program featuring a revolutionary adhesive that enables an emblem to be permanently applied to a uniform using a home iron.

"Our members and their parents have been requesting the convenience of an iron-on insignia and we are now able to make life a bit easier for the girls' families," said Kathleen Duncan, Vice President of Girl Scout Merchandise at Girl Scouts of the USA (GSUSA).

The creation of this product required over a year and involved eight stages of research and development. The product's effectiveness is the result of a revolutionary manufacturing process whereby the adhesive is essentially embedded into the body of the fabric. This process is one of the distinct differences between this new iron–on product and those currently available over the counter. "The Girl Scout iron-on is ready to apply right from the package and takes only a few minutes, said, Susan Ganz, CEO of Lion Brothers Company Inc.

Insignia, badges, and patches date back to the very beginning of Girl Scouting in 1912 when the 18 founding members from Savannah, Georgia, embroidered and sewed them onto their uniforms.

Lion Brothers Company Inc. was founded in Baltimore, Maryland, in 1899 and their partnership with Girl Scouts of the USA dates back to the 1920s. Today Lion is a female-owned business and a world leader in the design and manufacture of embroidered products. Lion operates direct manufacturing facilities in the U.S. and China, and employs more than 400 individuals worldwide.

About Girl Scouts of the USA

Girl Scouts of the USA is the world's preeminent organization for girls, with a membership of more than 3.8 million girls and adults. Now in its 90th year, GSUSA continues to help cultivate values, social conscience, and self-esteem in young girls, while also teaching them critical life skills that will enable them to succeed as adults. In Girl Scouting—and its special girls-only environment—girls discover the fun, friendship, and power of girls together. 90 Years. Girl Scouts. Still Growing Strong. Visit us at www.girlscouts.org.

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