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Hottest Girl Scout Cookie Becomes Coolest Treat
Dairy Queen® debuts Girl Scouts Thin Mint Cookie Blizzard® in July
FOR IMMEDIATE RELEASE
June 10, 2008
Girl Scouts of the USA
Minneapolis, Minn. — For the first time, Dairy Queen® has merged the world's most popular frozen treat, the Blizzard®, with the best-selling Girl Scout cookie, the Thin Mint.
The result is creamy soft serve blended with Girl Scouts Thin Mint Cookie pieces and a Crème de Menthe topping to create this summer's blockbuster – the DQ® Girl Scouts Thin Mint Cookie Blizzard. Available at all Dairy Queen and DQ Grill & Chill® locations nationwide on July 1, the Girl Scouts Thin Mint Cookie Blizzard is the featured Blizzard of the Month.
Debuting at the height of the treat season, the new Blizzard is a result of a licensing agreement between Dairy Queen and the preeminent leadership development organization for girls, Girl Scouts of the USA.
"This is fun and exciting new product news for Dairy Queen and the treat industry because it's never been done before," said Michael Keller, chief brand officer for International Dairy Queen, Inc. "Dairy Queen and Girl Scouts have definitely broken new ground with this new Blizzard flavor."
The Girl Scouts Thin Mint Cookie Blizzard is the newest addition to a long line of amazing flavors that have been added to the Blizzard family since the first one was served upside down with a spoon 23 years ago. Since then, billions of Blizzards have been sold.
"Despite the economy, weather and the cravability factor will impact treat sales and we're predicting that the Girl Scouts Thin Mint Cookie Blizzard will be more than recession proof. It's going to be a huge hit," said Keller.
The Girl Scouts Thin Mint Cookie Blizzard is the first of several innovative new menu additions that Dairy Queen is rolling out this year. The launch of this Blizzard will be supported by national advertising.
"Our partnership with Dairy Queen enables us to reach the public in new and unexpected places," said Laurel Richie, Chief Marketing Officer, Girl Scouts of the USA. "We hope the Girl Scouts Thin Mint Cookie Blizzard whets people's appetite so they remember to support the Girl Scout Cookie Program and all the business and financial literacy skills girls learn from participating in this annual leadership activity."
The average price of the Girl Scouts Thin Mint Cookie Blizzard is $2.75 for the 12 oz., $3.20 for the 16 oz. and $3.65 for the 21 oz.
"Both Dairy Queen and Girl Scouts are community-oriented organizations," said Keller. "Dairy Queen is a special place in the community where family and friends can come together for a good time. Girl Scouts are all about connections within the community as well. Our ability to find a way to work together to create a special product like the Thin Mint Cookie Blizzard will serve us both well and it will deliver a great tasting, new fun treat to everyone's taste buds right in the middle of summer."
Many Blizzard flavors also can be made into customized cakes, including Girl Scouts Thin Mint Cookie, which is perfect for Fourth of July, National Ice Cream Day on July 20th or other special celebrations. The average price of a Blizzard cake is $19.99 for the eight-inch and $22.50 for the 12-inch.
The incredible popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club last year, which has already grown to more than 1.3 million members (log on to www.blizzardfanclub.com). For more information about Dairy Queen, visit the Web site at www.dq.com.
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. Following the successful roll out of DQ Grill & Chill®, Dairy Queen's quick-service food concept that features an all-new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes. For more information, visit www.dq.com.
About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.6 million girl and adult members worldwide. Girl Scouting is the leading authority on girls' healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girls Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.