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Pastry Launches Thin Mint Collection
Proceeds from sales will go to the Girl Scouts of the USA
FOR IMMEDIATE RELEASE
July 15, 2008
Girl Scouts of the USA
New York, N.Y. — Pastry, a division of Run Athletics, Inc., today announced the launch of the Pastry Thin Mint Collection in which a portion of the proceeds will go to the Girl Scouts of the USA. The Collection, comprised of footwear and a backpack, will hit retail in mid-July 2008.
"Our relationship with the Girl Scouts is deeply meaningful to us," explains Vanessa Simmons. "To have the opportunity to further support their efforts of empowering young women with the creation of the Thin Mint Collection is very special." Adds Angela Simmons, "We have had so much fun working with the girls, I feel they do more for us than we could ever do for them! We are hoping our relationship with the Girl Scouts organization continues to grow and develop."
Over the past year Vanessa and Angela have served as spokespersons for the Girls Scouts Organization inspiring girls across the country to participate in their Entrepreneurship and Financial Literacy programs. From speaking to the Girl Scouts about their business endeavors to supporting the girls in their leadership initiatives, Vanessa and Angela have been doing whatever it takes to let these girls know they can be successful in whatever they do.
The Thin Mint Shoe is created from the body of the Pastry "Fab Cookie" sneaker with a range of materials including suede action leather with polyurethane trim. Special attention was taken when designing this style down to the smallest detail with the inclusion of basic tenets of the Girl Scout philosophy scripted on the outsole of the shoe.
Pastry Thin Mint footwear is set to launch with two colorways, chocolate and white, in both women's and kids sizes. The footwear and backpack will launch on Tuesday, July 15th. The women's Thin Mint has a SRP of $70.00 and the kids version will retail for $45.00. The coordinating backpack has a SRP of $65.00. Pastry Thin Mint collection can be found at specialty retailers in the US, including Finish Line, Underground Station and Lady Foot Locker.
Vanessa and Angela Simmons launched Pastry Footwear in March 2007 with the "Cake" collection and followed up with the "Fab Cookie" collection in August. The "Fab Cookie" launch proved to be a huge success and the shoe is now being offered in a 'hi-top' version. Pastry continues to win fashionable young ladies over with their fun, colorfully designed footwear. For more information on Vanessa and Angela's involvement with the Girl Scouts, please visit www.girlscouts.org/vanessaandangela.
A division of Run Athletics, Inc., Pastry is a premium brand of footwear, apparel and accessories inspired by the dynamic personalities, vision and direct involvement of Vanessa and Angela Simmons. Pastry made its debut in 2007 and has grown into a complete collection of lifestyle products for women. Pastry can be found in leading department and specialty stores throughout the United States, Canada and Mexico.
About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.6 million girl and adult members worldwide. Girl Scouting is the leading authority on girls' healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girls Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.