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Grupo Gallegos Named Hispanic Advertising Agency of Record (AOR) By Girl Scouts of the USA
FOR IMMEDIATE RELEASE
January 5, 2009
Girl Scouts of the USA
LOS ANGELES, Calif. — Grupo Gallegos, an independently owned, full-service communications agency, has been named the Hispanic advertising agency of record by Girl Scouts of the USA (GSUSA), the world's preeminent leadership development organization for girls.
Said agency founder and CEO John Gallegos, "Hispanic girls are an important part of our nation's future and a part of the U.S. Hispanic landscape. We understand that there's insufficient awareness among the Hispanic community about the Girl Scouts and we're going to change that. Having the opportunity to work with this esteemed organization is a great honor. The work we produce will ensure that this 96-year old association gains the recognition among Hispanic women and girls it truly deserves."
"Diversity has been a Girl Scouts core value since the organization's inception in 1912," said Laurel Richie, GSUSA SVP/Chief Marketing Officer. "Our founder, Juliette Low, strove to include girls from a variety of racial and socioeconomic backgrounds and her legacy lives on today. Girl Scouts of the USA is committed to ensuring that its membership reflects the world we live in, and is dedicated to reaching out to African-American, Asian and Latina girls and volunteers. "
Richie continued, "Our partnership with Grupo Gallegos will enable us to better market and promote ourselves to the parents of future Hispanic female members and adult volunteers. Grupo Gallegos' insights and noted track record of Hispanic consumer campaigns made this decision an easy one."
More than 59 million American women enjoyed Girl Scouting during their childhood—and that number is growing as Girl Scouts continues to inspire, challenge, and empower girls everywhere. Currently, more than 270,000 Hispanic girls--nearly six percent of the national total—are members of Girl Scouts.
Grupo Gallegos will work with the Girl Scouts of the USA to increase awareness, build trust in the community and ultimately recruit Latinas into the Girl Scouting Movement from among the Hispanic populations in its key opportunity markets. The markets include California, Texas, Florida, New York/New Jersey, and Illinois.
About Grupo Gallegos
An independent advertising firm specializing in reaching the U.S. Hispanic market, Grupo Gallegos is located in Long Beach, CA. In 2008, Grupo Gallegos was recognized as Multicultural Agency of the Year by Ad Age. Established in 2001 by John Gallegos, Grupo Gallegos has received the D&AD Silver Pencil, Gold FIAP Award, Cannes Silver Lion and the Gold Medal at the New York Festival. Agency clients include Target, Energizer, Fruit of the Loom, Comcast, The California Milk Processor Board, and Valvoline. For more information, visit www.grupogallegos.com.
About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.6 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girls Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.