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Image and Social Media Survey
Girl Scouts of the USA (New York, N.Y.: Girl Scouts of the USA, 2010)
This nationwide survey, which included more than 1,000 girls ages 14 to 17, finds the increased exposure to social media puts teenage girls in a confusing situation where a girl's image is not always what it seems, as nearly 74 percent of girls agree that most girls use social networking sites to make themselves "cooler than they really are." The survey finds that girls downplay several positive characteristics of themselves online, most prominently their intelligence, kindness and efforts to be a positive influence.
These feelings among others related to emotional safety online and the impact of social media on girls' relationships are further spelled out in the Who's That Girl fact sheet (PDF), Who’s That Girl Tips for Parents (PDF), and Who's That Girl Tips for Girls (PDF).
Also, please see the PowerPoint presentation from the webinar with the Pew Research Center, "Trends in Teen Communication and Social Media Use: What’s Really Going On Here?"