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By Market Dynamics. (New York, N.Y.: Girl Scouts of the USA, 1998). (Executive Summary, 64 pp.)
The primary objective of the research was to develop a representative profile of the adult membership of Girl Scouting with respect to demographic composition (relative to the general female population age 18-75), as well as skills and capabilities.
The study was also designed to provide insight into members' motivations for volunteering and their degree of involvement with Girl Scouting in order to identify opportunities for attracting new volunteers and improving communications with leaders (e.g., through such publications as Girl Scout Leader magazine).
The study objectives were investigated via the following research methodologies: (1) a telephone survey among Girl Scout and non-Girl Scout adult females in the U.S.; and (2) market segmentation analysis.
The findings would also be utilized in the development of training and resource materials in order to enhance their volunteer experience.
To download National Profile of Adults in Girl Scouting, use the link below. For more information about the research, email the Girl Scout Research Institute or call (800) GSUSA 4 U.
National Profile of Adults in Girl Scouting, English (PDF)