The Five Strategic Priorities

Program Model and Pathways

Build the world's best integrated personal/leadership development model that defines activities and outcomes, differentiated by age level, for girls 5–17, and offers flexible pathways for participation.

The model:

  • Resonates with diverse girls;
  • Reaches underserved demographic markets;
  • Incorporates community and global service, action and citizenship;
  • Produces consistent Girl Scout experiences and outcomes;
  • Updates language, practices and traditions




Volunteerism

Develop a nimble, state of the art model of volunteerism.

A diverse cadre of volunteers committed to the Girl Scout Promise and a girl-centric approach will:

  • Join easily
  • Learn continuously
  • Serve in flexible ways
  • Embrace the mission
  • Feel appreciated
  • Achieve the specified outcomes with girls






Funding

Substantially increase contributed income to fund a vibrant Girl Scout Movement.

  • Create a "case for Girls Scouts" and a culture of fundraising on behalf of girls at every level of the Movement.
  • Reduce over-reliance on product sales at the council level and program materials at the national level. (Transform the organization from internal funding to external funding)






Brand

Transform the Girl Scout image with a compelling, contemporary brand.

  • Create a Girl Scout image that inspires girls of every age and families of every culture to join.
  • Be the voice for and expert on girls' growth and development.
  • Promote and support the program model.







Governance and Organizational Structure

Create an efficient and effective organizational structure and democratic governance system that achieves:

  • Decisiveness;
  • Speed of action;
  • Use of resources.