Healthy Media
About the "Watch What You Watch" PSA
Girl Scouts of the USA, along with the National Association of Broadcasters, the National Cable and Telecommunications Association, and The Creative Coalition, believe every child deserves to live in an environment that fosters confidence and character. We recognize that as children's media use continues to increase, all youth would benefit from experiencing healthy and positive messages about girls and women.
“Watch What You Watch” builds awareness about the need to pay attention to not just what kids watch, but how they watch it. Now more than ever, tools such as media literacy, public education and career exploration can be invaluable to young people. "Watch What You Watch" offers a clearinghouse of resources and tools that girls, parents, communities, and the media industry can use to help young people encounter and use media content that inspires, empowers, and engages.
The PSA won the prestigious 2011 Gracie Award for Outstanding Public Service Announcement. The Gracies strive to encourage the realistic and faceted portrayal of women in entertainment, commercials, news, features and other programs. "Watch What You Watch" is directed by The Creative Coalition Co-President Tim Daly and features Felicity Huffman, Emmanuelle Chriqui, Andrea Bowen, Seth Green, Rachael Leigh Cook, Kaycee Stroh, Kathryn Joosten, Carrie Ann Inaba, Teri Polo, Shay Mitchell, Ayla Kell, Josie Loren, Vanessa Lengies, Rachel Blanchard, Brooke Nevin, Lisa Gay Hamilton, and Chuck D.
Girl Scouts Promoting Healthy Media Images
Girl Scouts is the premier leadership organization for girls and a leading authority on their healthy growth and development. As the leading voice for girls, we are committed to addressing the issues important to girls, such as self-esteem and body image. Positive media messages could foster higher self-esteem and a positive body image for girls, while highlighting healthy relationships and strong role models. To improve girls' lives, Girl Scouts is raising awareness about the importance of promoting positive messages about girls and women.
"Watch What You Watch" also connects you to research, programs, and policies Girl Scouts is developing to elevate the importance of healthy media images. Our innovative research sheds light on the impact media can have on girls' body images, relationships, and overall health. The soon to be released program, It's Your Story- Tell It!, will create opportunities for girls to improve their self confidence and media literacy skills. The Girl Scout Advocacy Network offers a forum to take action on this topic.
