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National membership dues of 25 cents a year are instituted.
The Rally, a monthly magazine for Girl scouts and their leaders begins publication. Edith G. Wilson, wife of Woodrow Wilson, President of the United States, becomes the first Honorary President of Girl Scouts, setting a precedent for succeeding wives of American Presidents.
The first nationwide celebrations of Girl Scout Week takes place. It includes October 31, Juliette Low's birthday.
The Juliette Low Memorial Fund is created to be "dedicated forever to good will and cooperation among the nations of the world".
The Mariner program for older Girl Scouts is launched. A blue sailor-type uniform is adopted. By the end of the year, there are 12 registered Mariner "ships" (troops).
A three-year membership extension plan, the Piper Project, is launched with actress Debbie Reynolds as Honorary National Piper. The goal of the project is to provide an increase in the number of leaders and girls, especially in the areas that are less well served.
The redesigned Girl Scout logo, symbolizing the diversity of Girl Scouting and its focus on girls, is officially launched. The presentation marks the kickoff of a three-year campaign to acquaint the public with the contemporary identity of Girl Scouting.