The North Face
The North Face and Girl Scouts of the USA are thrilled to announce a collaboration to enable the next generation of women to push boundaries and move mountains.
As part of the Move Mountains initiative, The North Face launched a multi-year outdoor adventure collaboration with GSUSA. This collaboration includes support by The North Face for the development of 12 new Girl Scout outdoor adventure badges with programming ranging from mountaineering and climbing, to backpacking, hiking and trail running. The North Face is also planning a series of local events in the coming months and years and are excited to partner with Girl Scout councils for training, volunteering, athlete-led adventures and more.
The North Face’s Move Mountains initiative highlights the stories of adventurous, courageous women and girls to help change the face of exploration.
Studies show that in general girls today are not spending nearly enough time outdoors. Technology and structured activities leave less time for girls to get outside and enjoy nature. But through Girl Scouts, girls have plenty of opportunities to create their own outdoor adventures and develop a lifelong appreciation for nature and the out-of-doors—whether with her troop, at camp, or with friends and family. GSUSA recognizes the importance of having new and challenging outdoor activities for today’s girls and is thrilled to be working with The North Face to create them.
Together, The North Face and Girl Scouts hope to provide girls, regardless of socioeconomic status, with outdoor adventure experiences to enhance their leadership skills and confidence and encourage them to seek challenges. We also aim to further increase female role model visibility to girls nationwide. The 12 new Girl Scouts outdoor adventure badges will roll out over the next two years and help girls in virtually every zip code learn about the benefits of exploration as they build leadership skills outdoors. The North Face will lend their expertise in design and also tap into their network of subject matter experts to inform the badge activities.
The North Face has also joined with America Ferrera, Girl Scout alum and women’s empowerment advocate, to increase visibility of role models for girls and encourage them to explore—both outdoors and beyond—in their everyday lives.
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information on the Move Mountains campaign, including our support of Girl Scouts of the USA, please visit thenorthface.com/shemovesmountains or follow the conversation with #SheMovesMountains.