Girl Scouts of the USA and The Wildflower Group Win LIMA Licensing Excellence Award for Best Corporate Brand Program


Girl Scouts of the USA Press Room

NEW YORK, June 19, 2014 -- The International Licensing Industry Merchandisers' Association (LIMA) honored Girl Scouts of the USA (GSUSA) and its licensing agency, The Wildflower Group, at the 2014 LIMA Licensing Excellence Awards Ceremony on Tuesday, June 17, at the industry's primary annual event, Licensing Expo, in Las Vegas. GSUSA and The Wildflower Group won "Best Corporate Brand Program" for an array of licensed products resulting in more than $100 million in retail sales.

"We are thrilled to be recognized in LIMA's Best Corporate Brand Program category," said Brian Crawford, Chief Licensing Executive at GSUSA. "We believe this tremendous honor is indicative of our hard work on behalf of the Girl Scouts brand and our 2.3 million girl members."

"Great things happen when you work hard to nurture an iconic American brand beloved by so many," said Danny Boockvar, Chief Operating Officer at GSUSA. "We would like to thank The Wildflower Group and our Girl Scout licensees for working with us on an award-winning corporate brand program that will continue to grow in the Girl Scout movement's second century."

"It is very gratifying that our team's hard work and dedication to this singular brand has been recognized by LIMA and the overall licensing community," said Michael Carlisle, Principal, The Wildflower Group. "We are delighted to have the opportunity to work closely with Girl Scouts of the USA to continue to extend the venerable brand's footprint in new and exciting ways for consumers everywhere." 

The annual LIMA Licensing Excellence Awards are the industry's most prestigious prize, and they serve as an opportunity for licensing professionals to honor the best and brightest in their field. LIMA members cast their votes online to decide winners in all categories.

About Girl Scouts of the USA 
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, call (212-852-8000) or visit

About The Wildflower Group 
The Wildflower Group, LLC, a leading brand and marketing agency, is headquartered in New York. Formed in January 2001, The Wildflower Group is headed by licensing industry veteran, Michael Carlisle. The Wildflower Group provides worldwide representation for its clients, creating successful, high-profile partnerships on their behalf. The Wildflower Group draws upon its industry expertise and strong relationships with licensees, manufacturers and major retailers to help clients navigate through new and exciting worlds of opportunity that enhance and strengthen their brands and expand their core business. The Wildflower Group represents such popular brands as Rapala, Girl Scouts of the USA, the Rock and Roll Hall of Fame + Museum, Goodnight Moon, and Bombay®. For more information, visit