Girl Scouts of the USA Launches First Online Fundraising Campaign

Spotlights Tough Issues Addressed by Girl Scouting


June 16, 2004

Ellen Christie
Girl Scouts of the USA

Elizabeth King
Patrice Tanaka & Company, Inc.
212-229-0500 ext. 262

New York, N.Y.—Girl Scouts of the USA has launched its first national online fundraising initiative. The campaign features a new Girl Scout donation Web site, which provides information on the challenges girls face nationwide and opportunities to support the organization's work in every zip code across the United States.

"Girl Scouting helps three million girls develop confidence, real-life skills and the sense of citizenship needed to become the nation's leaders," says Kathy Cloninger, CEO of Girl Scouts of the USA. "There are still many more girls who could benefit from our flexible, inclusive program, including girls struggling with tough issues such as peer pressure, low self-esteem, addiction and even violence. It's never been more important to commit to girls, and the online campaign makes it simple to connect, to give back, and make an impact on girls' lives today."

Why Girls Need Girl Scouts

Research suggests that girls feel many pressures. Girls are beginning to drink at younger ages, according to the U.S. Department of Health and Human Services, and in the last two decades their arrest rates have increased faster than arrest rates for juvenile males, according to the Office of Juvenile Justice and Delinquency Prevention. In a study by the Girl Scout Research Institute in 2003 girls' top concerns were being teased or made fun of and nearly half the teens polled in this study consider speaking and participating in class a threat.

Girl Scouting supports girls and their families with a proven program. Sixty-four percent of today's women leaders in the United States were Girl Scouts, and 82 percent of high-achieving Girl Scout alumnae believe the organization influenced their success, according to research conducted in 1999 by Louis Harris & Associates. Today Girl Scouting reaches girls in communities and schools nationwide as well as girls in foster care, girls whose mothers are behind bars, and girls in juvenile detention. More than 59 million women have been Girl Scouts.

About Girl Scouts of the USA

Girl Scouts of the USA is the preeminent organization for girls, and has more than 3.8 million girl and adult members. Now in its 92nd year, Girl Scouting cultivates values, social conscience and self-esteem in girls while teaching them the critical life skills to succeed as adults. In Girl Scouting, girls discover the fun, friendship, and power of girls together. The organization strives to serve girls from every corner of the United States, Puerto Rico, and the Virgin Islands. To volunteer your time or make a donation, call (800) GSUSA 4 U or log on to log on to the Girl Scout donation Web site.