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National Organization Expands Licensing Efforts
FOR IMMEDIATE RELEASE
April 19, 2007
Girl Scouts of the USA
Marion F. Swan
New York, N.Y.—With an overall goal of reaching more girls, enlisting new volunteers, and reconnecting with Girl Scout alumnae, Girl Scouts of the USA (GSUSA) announces the launch of a brand-extension program to expand awareness of its position as the country's premier leadership development organization for girls and young women.
To spearhead this new effort, GSUSA recently named Karina Gee to the newly created position of manager of licensing. A respected licensing professional, Gee comes to Girl Scouts with a background that includes licensing and brand management positions at Home Box Office Inc., United Media, The Jim Henson Company and Scholastic.
“We want girls, their families and proud Girl Scout alumnae to be able to visit their local retailers and purchase a variety of high-quality Girl Scout-branded products,” commented Barry Horowitz, Vice President and General Manager, Girl Scout Merchandise. “This move into licensing our name and trademark is a natural extension of our overall effort to position Girl Scouts as the No. 1 leadership development organization for girls.”
Although still in its infancy, this licensing endeavor has already resulted in noteworthy licensing agreements. K&Company’s line of Girl Scout-themed scrapbooks and scrapbook material arrived at retail stores in April. In July, Manhattan Toy will begin shipping a line of Groovy Girls dolls and accessories inspired by the Girls Scout mission to build girls' of courage, confidence and character who make the world a better place. And, for those fans of Girl Scout cookies, Dreyer’s/Edy’s just completed its annual limited distribution of Girl Scout Cookie ice cream.
About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.6 million girl and adult members worldwide. Girl Scouting is the leading authority on girls’ healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization strives to serve girls from every corner of the United States and its territories. Girls Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.