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Vintage Apparel Company Obtains License from GSUSA to Offer Products in 2008
FOR IMMEDIATE RELEASE
August 18, 2007
Junk Food Clothing:
Phone: (310) 445-7776
Girl Scouts of the USA:
Michelle L. Tompkins
Phone: (212) 852-5074
Los Angeles, Calif. – Junk Food Clothing, one of the premier licensing apparel companies, announces a licensing agreement with a true American icon – Girl Scouts of the USA.
"Junk Food is known for our retro inspired products and Girls Scouts has that built in brand recognition we love" says Natalie Grof, CEO of Junk Food. "We expect our high-end retailers to love this line. We think it will appeal to both current members and alumnae, and we hope to inspire a new generation of girls to join the wonderful Girl Scout organization."
The company plans its initial rollout of the Girl Scouts collection at the annual MAGIC Apparel trade show held August 27-30, 2007, in Las Vegas, Nev. The in-house-designed collection will consist of a full line of popular Junk Food Clothing products, to be available at retail spring 2008: T-shirts, sweatshirts, tote bags, tank tops, thermal tops and other fashion tops.
"We are excited to be working with Junk Food Clothing, a true leader in the licensed apparel T-shirt industry," stated Barry Horowitz, vice president and general manager, Girl Scout merchandise. "For Girl Scouts past and present, Girl Scout activities create a lifetime of wonderful memories. We are very pleased that Junk Food Clothing is developing a quality Girl Scout apparel collection that will bring our organization to a whole new audience." Girl Scouts of the USA sees this as a resource for its girl membership as well as its 59 million alumnae.
About Junk Food Clothing
Founded in 1998 by designers Natalie Grof and Blaine Halvorson, Junk Food has garnered worldwide recognition as an influential brand of casual lifestyle clothing. Its soft, weathered fabrications incorporate retro and contemporary pop culture images as well as original artwork. Junk Food, with its loyal celebrity following, has made waves in the image-savvy junior market, while attracting trend–conscious adults and aspirational members of the youth sector.
About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.6 million girl and adult members worldwide. Girl Scouting is the leading authority on girls' healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girls Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.