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Two Iconic Brands Come Together Again for New and Familiar Summertime Treats
FOR IMMEDIATE RELEASE
March 17, 2009
Lane Schmiesing, Vice President, Brand Marketing
Girl Scouts of the USA
Michelle Tompkins, Media Relations
Minneapolis, Minn. — Dairy Queen®, the treat category leader, proudly announces that it has renewed a licensing agreement with Girl Scouts of the USA. The agreement brings together the iconic Blizzard® Flavor Treat and Girl Scouts for a summer of blockbuster Blizzard Treats, including the debut of the Girl Scouts Tagalongs® Peanut Butter Patties Blizzard Treat and the return of the Girl Scouts Thin Mint Cookie Blizzard Treat.
Dairy Queen will introduce the Tagalongs® Peanut Butter Patties Blizzard as the featured Blizzard of the Month for July and bring back Thin Mint Cookie during August.
"We have a great relationship with Girl Scouts and are thrilled to be partnering with them again this year," said Michael Keller, chief brand officer for International Dairy Queen, Inc. "The Thin Mint Blizzard was amazingly successful and we expect the Tagalongs® Peanut Butter Patties Blizzard to be a home run as well."
Last summer, Dairy Queen served more than ten million Girl Scouts Thin Mint Cookie Blizzard Treats, making it the most popular limited-time-offer flavor in Blizzard history.
"This is big news for Girl Scouts," said Laurel Richie, Senior Vice President and Chief Marketing Officer, Girl Scouts of the USA. "The Girl Scout cookie program has always focused on teaching girls valuable life skills, while providing insight about what it takes to make a business work. Our partnership with Dairy Queen presents a learning experience for our girls, strengthens our ties to local communities and creates two sweet treats people are sure to love."
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and 20 foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit www.dq.com.
About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.4 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.