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Earth Hour and Girl Scouts Team Up to Honor the Planet

Partnership Encourages Environmental Education, Conservation

March 2, 2011

Media Contacts:
Josh Ackley
Girl Scouts of the USA
Earth HourForever Green(212) 852-8038
jackley@girlscouts.org

Chelsey Watts
Fleishman-Hillard
(314) 982-7705
chelsey.watts@fleishman.com

New York, N.Y. – Earth Hour and Girls Scouts of the USA today announce a collaboration to increase environmental education, awareness and action. This collaboration is part of the Earth Hour global campaign, launched today in Singapore, that marks the beginning of a new phase for Earth Hour to "go beyond the hour" – encouraging people to capture, share and inspire environmental conversation and action year-round.

Earth Hour is a global initiative that invites individuals, businesses, governments and communities to turn off their lights for one hour – 8:30 p.m. on Saturday, March 26 – to show support for environmentally sustainable action. In the United States, Earth Hour is partnering with the Girl Scouts to bring the movement to life.

"Our organizations have a common purpose – to create a better environment for future generations,” said Earth Hour Co-Founder and Executive Director Andy Ridley. "Girl Scouts make a tangible difference in their communities. The support of such a respected organization helps us contribute to the environmental education of young people and spread this global movement across generations and geographies."

Initially a single-city initiative in Sydney, Australia, in 2007, Earth Hour has become a global movement in which hundreds of millions of people from every continent join together to acknowledge the importance of protecting and improving the planet. Earth Hour 2010 was the world’s largest global climate change initiative, with millions of participants in more than 4,600 cities across nearly 130 countries and territories. Since its inception in 2007, Earth Hour’s iconic "lights out" event has seen some of the world's most recognized landmarks switch off their lights, including the Eiffel Tower in Paris, Buckingham Palace in London, San Francisco's Golden Gate Bridge and the Forbidden City in China.

This year, nearly 20 Girl Scout Councils from across the country will be organizing Earth Hour activities:

"Our girls care deeply about the environment, and this partnership gives them a simple way to share this passion with their friends, families and communities," said Kathy Cloninger, chief executive officer of Girl Scouts of the USA. “It’s important that we all do our part to protect the environment.”

Thousands of Girl Scouts across the country will be participating in community activities to support Earth Hour on March 26. Examples of projects include:

In addition, many Girl Scouts are taking activities beyond the hour by installing ENERGY STAR®-qualified or other energy-efficient light bulbs in homes, schools and businesses during the month of March.

The Earth Hour collaboration is one part of the Girl Scouts’ broader commitment to environmental sustainability. Girl Scouts Forever Green (GSFG), the Girl Scouts’ 100th Anniversary Take Action Project, is a national effort of girls leading their families, schools and communities in improving the environment and protecting natural resources. The effort offers a meaningful leadership experience that makes a positive impact on the environment through three key projects: 1) using reusable water bottles and bags to reduce plastic waste; 2) planting and maintaining rain gardens at schools, homes and other sites; and 3) participation in Earth Hour events. Participants are also encouraged to take an online pledge stating their yearlong commitment to GSFG efforts. Beginning in July, all 112 Girl Scout councils and USA Girl Scouts Overseas will be invited to participate in Girl Scouts Forever Green.

“The Girl Scouts Forever Green project is a great example of how organizations can take Earth Hour beyond the hour and make a positive difference for the future of the planet,” Ridley added.

There currently are only 24 days until Earth Hour 2011, which asks the world to:

For more information, visit www.earthhour.org or www.girlscouts.org/forevergreen.

About Earth Hour
Earth Hour is a global initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday, March 26, 2011 at 8:30 p.m. to show their support for environmentally sustainable action. The event began in Sydney in 2007, when 2 million people switched off their lights. By 2010, Earth Hour had created history as the largest voluntary action ever witnessed with participation across 128 countries and territories and every continent, including the world’s most recognized man-made marvels and natural wonders in a landmark environmental action.

About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.4 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org. For more information on It's Your Planet, Love it visit www.girlscouts.org/program/journeys/your_planet.

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