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The New "Be Anything, Do Everything" Patch Encourages the Next Generation of Female Leaders to Explore Career Options and Leadership Opportunities
FOR IMMEDIATE RELEASE
August 22, 2013
Mattel/Barbie PR contact:
El Segundo, Calif. — Today, Barbie® and Girl Scouts of the USA (GSUSA) announced a unique partnership to create the Barbie® "Be Anything, Do Everything" patch. The participation patch is designed to inspire the next generation of female leaders, encouraging girls to explore endless career possibilities through exciting new program activities.
With upwards of 135 diverse careers under her belt, Barbie® has been a trailblazer for more than five decades. And for more than a century, GSUSA has been the premier leadership organization dedicated to building girls of courage, confidence and character, who make the world a better place. In the spirit of the aspirational career path of Barbie® and GSUSA's heritage, the "Be Anything, Do Everything" participation patch allows Girl Scout Daisies and Brownies (girls in kindergarten through third grade) to explore career choices through the "I Can Be…" activity booklet.
"Together with Girl Scouts, we hope to inspire young leaders and help girls explore all their career possibilities," said Cathy Cline, vice president of U.S. marketing, Mattel Girls Brands. "For over 50 years, Barbie has encouraged girls to dream and explore a world without limits. This partnership allows us to reach girls with an empowering message and provide them with a new platform from which to discover and dream."
And as Anna Marie Chávez, Girl Scouts' CEO, said, "This partnership will allow Girl Scouts to offer an engaging and interactive new leadership experience, one that leverages the appeal of Barbie in order to encourage girls to explore exciting new career possibilities. We are tying the fun girls have playing with Barbie to an opportunity to gain insight into the careers of today and tomorrow, with patches and discovery along the way. Like Girl Scouts, Barbie is an American icon; together, we are teaching girls that their futures are wide open with possibilities, and that they can accomplish anything they set their sights on in their careers."
"Be Anything, Do Everything"
The Barbie®-GSUSA partnership is founded on activities that encourage and inspire girls around the country to explore a variety of careers. With the core theme "Be Anything, Do Everything," this partnership reaches girls online and offline, and includes:
Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design, manufacture, and marketing of toys and family products. The Mattel family is comprised of such bestselling brands as Barbie®, the most popular fashion doll ever introduced; Hot Wheels®; Monster High®; American Girl®; Thomas & Friends®; and Fisher-Price® brands including Little People®, Power Wheels®, and a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of Fortune magazine's "100 Best Companies to Work For" for the sixth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, California, Mattel employs approximately 30,000 people in 40 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.
About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.2 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, call 800-GSUSA-4-U or visit us at www.girlscouts.org or on Twitter at @girlscouts.