Meet Our Senior Leadership Team

Along with the CEO and Executive Team, GSUSA's Senior Leadership Team guides the organization in the planning, development, and execution of initiatives and resources to benefit a diverse group of girls, volunteers, and staff across the nation—and the world.

Photo of Barry Horowitz. © GSUSA. All rights reserved.Barry Horowitz
Chief Merchandising Officer
Girl Scouts of the USA

In his role as chief merchandising officer at Girl Scouts of the USA, Barry Horowitz leads Girl Scout Merchandise (GSM), a GSUSA "resource engine" that controls the product development, wholesale and retail distribution, marketing, and licensing of Girl Scout uniforms and branded products.

Prior to joining GSUSA in November 2005, Barry had an extensive and diverse career at Macy's and Federated Department Stores. He started on the Macy training squad, and soon became a buyer of junior sportswear. Subsequent positions included vice president/store manager roles at Macy's' largest branch stores, with responsibility for sales, merchandising, operations, human resources, and customer service; vice president of planning and distribution for the home store and the cosmetics/fragrance divisions, for which he directed the planning and inventory allocation process and was tasked with maximizing sales, gross margin, turnover, and customer service; and vice president of marketing, a role that saw him partnering with senior merchants in the development and execution of marketing strategies for a $2 billion home store business.

Barry holds a master's degree from the University of Connecticut and a bachelor's degree from Brooklyn College. He lives with his wife Sylvia in Wilton, Connecticut, and has two children, Jessica and Matthew, and two grandchildren, Cameron and Abigail.

Photo of Krista Kokjohn-Poehler. © GSUSA. All rights reserved.Krista Kokjohn-Poehler
Chief Girl Experience Officer
Girl Scouts of the USA

Krista Kokjohn-Poehler is the chief girl experience officer at Girl Scouts of the USA (GSUSA). This is a newly created position in which she serves as the chief of girl innovation and the expert on and organizational voice for girls. She and the entire girl experience team take insights from marketplace data, and collaborate internally and externally to drive program innovation.

Kokjohn-Poehler, who co-founded a multimillion dollar girl-focused apparel company and has more than 15 years of experience in girl-focused empowerment and brand building, was most recently director of Girl Effect University at the Nike Foundation before joining GSUSA in October 2013.

At the Nike Foundation, Kokjohn-Poehler traveled the world designing and building a holistic learning system that helps international development professionals, government ministers, and donors include girls in large-scale initiatives. In 2007, before joining the Nike Foundation, Kokjohn-Poehler co-founded Becky Bones LLC, an eco-fashion brand for tween girls that posted more than $5 million in sales. She created the company's hybrid business model in which Becky Bones donated 25 percent of its after-tax profits to environmental causes through a grant program aimed at girls. Beckybones.com became an eco-portal where tweens could access environmental information, design T-shirts, and follow the adventures of Becky Bones and her friends.

From 2005 to 2010, Kokjohn-Poehler developed and built a multimillion-dollar girls' brand as girls brand director at Osiris Shoes. She began her career in broadcasting, covering the WNBA, and also coached women's basketball at Colorado State University and San Diego State University.

Kokjohn-Poehler has been recognized by Brandweek as Guerilla Marketer of the Year (honorable mention) and nominated in the LA Business Journal for the "Women Making a Difference" awards. She holds a bachelor's degree from the University of California, San Diego and an MBA from the University of Oregon.

Photo of Lisa Margosian. © GSUSA. All rights reserved.Lisa Margosian
Chief Council Relationship Officer
Girl Scouts of the USA

Lisa Margosian joined GSUSA in January 2014 as the new chief council relationship officer responsible for Council Connect. She reports to our chief customer officer.

As chief council relationship officer, Lisa and her team provide the vision and leadership that are essential for GSUSA to work effectively in service to and support of all 112 of Girl Scouts' independent councils across the United States, as well as the USA Girl Scouts Overseas communities around the world. She is tasked with building general and specialty advisory services to support our councils in developing capacity across their critical business areas, including a customer information support system that will facilitate the gathering of client data and sharing insights.

Lisa joins GSUSA from the KIPP Network of charter schools, the nation's largest charter school network and a pioneer in free college-preparatory schools in under-resourced communities. While chief program officer at KIPP, Lisa was responsible for driving the network's rapid and quality expansion from 58 to 141 schools in 20 states and the District of Columbia. Over the last six years, she transformed local leadership capacity through innovative programming and services with the executive directors (equivalent to Girl Scout council CEOs) and their regional leadership teams, along with the local governing boards that oversee the regions.

Prior to KIPP, Lisa had an 18-year career at Bank of America and JP Morgan Chase, where she led global teams in sales, service, and implementation. Her accomplishments include creating a common customer experience globally through service and implementation professionals, as well as the development of a new service support platform.

Lisa received her MBA from Columbia University and her BA from Marquette. She lives in New York City with her husband and two children.

Photo of Sarah Gormley. © GSUSA. All rights reserved.Sarah Gormley
Chief Marketing Officer
Girl Scouts of the USA

In her role as Chief Marketing Officer at Girl Scouts of the USA, Sarah Gormley leads brand, digital, and content marketing work, driving change across the enterprise, including 112 regional councils. Sarah joined GSUSA in 2012, and, consistent with Girl Scouts' efforts to better serve girls and volunteers, she has redesigned the Marketing team as well as established new methods for driving engagement and measuring results and campaign effectiveness.

Sarah previously served as Senior Vice President of Communications and Marketing at Martha Stewart Living Omnimedia (MSLO). In that position, Sarah developed marketing strategies across the brand's portfolio of media and merchandise business efforts.

Prior to MSLO, Sarah served as Vice President of Corporate Communications at IMAX Corporation, where she worked closely with the CEO during a critical period for the organization as it transformed its business model and tripled its footprint domestically and internationally. She managed branding and the development of consumer-facing campaigns to position IMAX as a leader in the realm of entertainment experiences. She also directed all communications related to the unprecedented growth of the company's global commercial theatre network, which included a major expansion in the Asian market.

Earlier in her career, Sarah held senior positions at National Financial Partners, Fleishman Hillard, and Edelman. She holds a bachelor's degree in English literature from DePauw University and an MBA from the University of Chicago.

Photo of Susan Swanson. © GSUSA. All rights reserved.Susan Swanson
Chief Volunteer Officer
Girl Scouts of the USA

Susan Swanson is senior strategy advisor/major initiative executive at GSUSA. She joined the national organization in 2007 as vice president of membership and volunteerism. Prior to that, she was the chief operations officer for Girls Scouts of Freedom Valley in eastern Pennsylvania for 11 years, overseeing all operations and customer service.

Prior to joining Girl Scouts, Susan was vice president of Junior Achievement of Boston, where she was responsible for school and corporate partnerships throughout Massachusetts and New Hampshire.

Her professional career began in the for-profit sector as district sales manager for BF Goodrich in Ohio, Pennsylvania, and Washington, D.C.

Susan graduated from the University of the South in Sewanee, Tennessee, with a BA in political science. She has completed the Case Western Nonprofit Executive Leadership Program and the Cornell Marketing for Business Leaders Program, in addition to communications course work at University of Pennsylvania. Susan has been active in her community as a former president of Big Brothers Big Sisters of Montgomery County, Pennsylvania, and Big Sister to her "little" Julia. In her spare time Susan enjoys golfing, swimming, and yoga.