Executive Team

Meet Our Executive Team

Along with the CEO, GSUSA's Executive Team guides the organization in the planning, development, and execution of initiatives and resources to benefit a diverse group of girls, volunteers, and staff across the nation—and the world.

Sylvia Acevedo, Chief Executive Officer

Sylvia Acevedo
Chief Executive Officer

 

Sylvia Acevedo, CEO of Girl Scouts of the USA, is a longtime advocate for underserved communities and girls’ and women’s causes. She was a member of the GSUSA Board of Directors from 2009 to 2016 and an officer and member of its Executive Committee.  

 

Committed to Girl Scouts’ mission of building girls of courage, confidence, and character, who make the world a better place, Sylvia was involved with Girl Scouts long before being named to the National Board. As a girl growing up in New Mexico, after her family suffered a major tragedy, Sylvia was forced to move and leave behind her school, her neighborhood, and her friends. It was this move that brought her to Girl Scouts, which would change her life forever, her troop providing her with tools and experiences not widely available to girls of her background at that time. In Sylvia’s words, “This life-changing experience showed me what leadership looked like and enabled me to pursue leadership as a goal.”  

 

Over the years Sylvia has spoken across the country about the importance of helping girls discover their strengths, passions, and talents. She also served on the founding board of the Ann Richards School for Young Women Leaders in Austin, Texas—the largest all-girls public school in the nation. 

 

Sylvia is a member of the President’s Advisory Commission on Educational Excellence for Hispanics and serves as chair of its Early Learning Subcommittee. She understands the U.S. education system and the challenges parents face in their children’s educational journey, and has traveled nationwide, talking with educators about the Houghton Mifflin Harcourt Family Engagement curriculum, which she authored to help narrow academic achievement gaps in America. Sylvia is a strategic consultant to national organizations that strive to improve outcomes with America’s rising generation of youth, as well as a national advocate for STEM education. She is currently developing an aspirational memoir for middle school students that promotes STEM.  

 

A talented technology executive who has held positions with some of the world’s most respected companies, previously Sylvia was the founder, president, and CEO of CommuniCard LLC, a marketing firm known for its innovative approaches to working with changing community demographics. Prior to that, she served in executive and business development roles at REBA Technologies, Dell Computer Corporation, Autodesk Inc., Tandem Ungermann-Bass, Apple Computer, and IBM—and she began her career as a rocket scientist at NASA’s Jet Propulsion Laboratory. 

 

Sylvia has been widely recognized for her accomplishments, with honors that include the Austin Con Mi Madre Education Award (2016); Girl Scouts of Central Texas Woman of Distinction (2013); a place in U.S. News and World Report’s list of the top 100 American women in STEM (2012); the Ohtli Award from the federal government of Mexico, a national civil rights award (2011); the Austin Community Foundation’s STAR Award (2010); NMSU College of Engineering Distinguished Alumna (2010); the Austin American-Statesman’s Austin Hero Award (2009); the Austin Business Chamber of Commerce’s Star of Texas Award, Education (2007); and Businesswoman of the Year, U.S. Hispanic Chamber of Commerce (2004). 

 

Sylvia was one of the first Hispanic students, male or female, to earn a graduate engineering degree from Stanford University—an MS in industrial engineering—and she holds a bachelor of science degree with honors in industrial engineering from New Mexico State University.  


Sarah Angel-Johnson, Chief Enterprise Integration Officer

Sarah Angel-Johnson
Chief Enterprise Integration Officer

 

As the first chief enterprise integration officer for Girl Scouts of the USA (GSUSA), Sarah Angel-Johnson is transforming the Girl Scout Movement through new business models that integrate strategy, operations, data, and technology; driving digital innovation by developing strategic partnerships that help Girl Scouts fulfill its mission via leading-edge technology; and maximizing operational efficiency by balancing the need to “keep the lights on” and the imperative to advance a digital strategy.

 

Sarah joined GSUSA in 2014, bringing with her more than 20 years of expertise in global business transformation, digital innovation, and operational integration based on market trends, competitive differentiation, and predictive analyses. Her first role with the organization was Digital Cookie executive, which saw her take the iconic Girl Scout Cookie Program digital. Sarah revolutionized the way 2.1 million girls and adults can learn ecommerce entrepreneurial skills to sell $800 million-plus in cookies each year, and the launch of Digital Cookie was covered by the New York Times, Wall Street Journal, Forbes, and other prominent media outlets, with Sarah quoted throughout. The launch also garnered 4 billion media impressions, as well as recognitions that included a place in Fast Company’s annual list of the ten most innovative nonprofits.

 

Prior to coming on board at GSUSA, Sarah was one of IBM’s youngest female executives, leading global organizations of 25,000 team members, managing seven global labs, and driving $1.7 billion in revenue.

 

As a Gold Award Girl Scout and lifetime member, Sarah is passionate about giving back to the community and was honored with a U.S. Congressional Award for her work with underserved youth. She is an avid motivational speaker and has served on multiple boards of directors over the years, including those of Girl Scouts of Dutchess County, Girl Scouts Heart of the Hudson, Girl Scouts of Connecticut, AHORA (for underserved Hispanic youth), and the United Nations Association. Also an active entrepreneur, Sarah owns a performing arts coffeehouse, founded a nonprofit for budding professionals, and established a salsa dance studio after she retired from professional salsa dancing. Additionally, she teaches organizational behavior at universities.

 

Sarah received her MBA from Cornell University, an advanced graduate certificate in information technology from the Rochester Institute of Technology, and her bachelor’s degree in electronic media arts and communication (web development and user design) from the Rensselaer Polytechnic Institute.


Andrea Bastiani Archibald, Chief Girl and Family Engagement Officer

Andrea Bastiani Archibald
Chief Girl and Family Engagement Officer

 

Andrea Bastiani Archibald, PhD and developmental psychologist, is chief girl and family engagement officer for Girl Scouts of the USA (GSUSA). In this position, she helps develop and implement national strategic initiatives to effectively serve girls and their families. She is a national spokesperson for the organization, speaking as an authority on girls’ and women’s leadership development, parenting and family dynamics, and cultural influences on girls, among other topics. In addition to overseeing the Girl Scout Research Institute and speaking on its extensive original research, Andrea works with GSUSA’s Public Policy and Advocacy Office in Washington, DC, to support national legislation in the interest of girls. She has authored national program materials, and she provides child development expertise that powers Raising Awesome Girls, a section for parents and caregivers on GSUSA’s website.

 

Prior to joining GSUSA in 2008, Andrea was an assistant professor of psychology at Concordia College. Over the years, her work has been published in numerous academic volumes and peer-reviewed journals in the fields of child and adolescent development, including the Journal of Research on Adolescence and the International Journal of Eating Disorders. Her expertise has earned her media appearances on The Today Show, Good Morning America, Fox News, CNN, NPR, BuzzFeed, and Mashable, and in such publications as the Washington Times, Fast Company, and Parents magazine.

 

Andrea received her doctoral and postdoctoral training at Columbia University’s National Center for Children and Families. During this time, she was also a Mellon fellow at the University of Pittsburgh Medical Center’s Western Psychiatric Institute and Clinic, where she researched and developed programs for girls and women with eating disorders.


Amy Berkowitz, Chief Information Officer

Amy Berkowitz
Chief Information Officer

 

Amy Berkowitz joined Girl Scouts of the USA (GSUSA) in June 2015 as chief information officer. She serves as the organization’s technical thought leader, directing GSUSA’s traditional information technology functions as well as innovative approaches to customer-facing programs and strategic partnerships. Amy leads the organization’s three-pronged, technology-fueled effort to improve the Girl Scout customer experience, attract and retain more members, and increase business efficiency; her work has also supported the modernization of the traditional Girl Scout Cookie Program—a priority for GSUSA, with technology a driving force.

 

Amy’s leadership is crucial as GSUSA evolves its technology platform and advances its digital transformation initiatives. A technologist at heart, she has a 30-year track record of aligning IT with business needs and enhancing business value with technology-based solutions—leading companies through transformational change in the midst of large-scale growth through acquisition, global expansion, and implementation of new business models.

 

Previously, Amy served for ten years as chief information officer at CBS, a $13 billion mass media company, where she was responsible for setting vision, strategy, goals, and performance measures to fulfill and advance the corporation’s business objectives. Prior to working for CBS, Amy provided information technology services for companies including Citibank, Shearson Lehman Hutton, Bear Sterns, Seagrams, Cap Gemini, Beth Israel Medical Center, and Coopers & Lybrand. Amy has received a number of accolades throughout her career; among them, she was nominated as a Top 100 CIO by eWeek (2007) and honored as a Top 100 CIO by Computerworld (2010). She is also a founding member of the Sierra Ventures CIO Advisory Board.

 

Amy holds a bachelor’s degree from Vanderbilt University.


Anthony (Tony) Doye, Chief Operating Officer

Anthony (Tony) Doye
Chief Operating Officer

 

Tony Doye joined Girl Scouts of the USA (GSUSA) in 2014 as its interim chief information officer and stepped into the chief operating officer position in April 2015. As COO, Tony oversees a team tasked with improving role clarity and accountability and that focuses on the drivers of GSUSA's business, including diversification of revenue, fund development growth, enhancement of the customer experience, and the effective execution of GSUSA's strategic initiatives.

 

Backed by more than 25 years of management and customer service experience, prior to Girl Scouts Tony was CEO of CompuCom Systems, Inc., a leader in the IT outsourcing field. There he oversaw the corporate direction and strategy of the company as it advanced its mission of transforming the delivery of IT services. Before joining CompuCom in November 2012, Tony served as president and CEO of Fujitsu North America, where he was responsible for the North American outsourcing portfolio; and prior to that, he was president of global outsourcing and managed services for Unisys Corporation, driving growth in the company's outsourcing and infrastructure service businesses. Tony also spent ten years with Computer Sciences Corporation (CSC), where he held numerous global leadership roles in IT services, IT outsourcing, application outsourcing, and consulting services.

 

Tony began his career with IBM in a variety of customer service, services management, and global project executive roles spanning 20 years. His educational background includes completion of the Stanford University Graduate School of Business Executive Program, and he attended Cambridge University's summer management program for executives while working for IBM.


Annette Freytag, Chief of Staff

Annette Freytag
Chief of Staff


Annette Freytag joined Girl Scouts of the USA (GSUSA) in the summer of 2016 as chief of staff to the CEO. In this role, Annette collaborates at all levels of the organization to assist the CEO with strategic and operational initiatives, business model optimization, and stakeholder management Movement-wide.

 

Annette brings over 20 years of business experience to GSUSA, with global responsibilities in strategic planning, financial management, organizational design, and prior chief of staff roles at two Fortune 50 companies. As a management consultant, she led strategic and operational planning efforts in both the private and public sectors, including a strategic planning project at a New York City-based nonprofit immediately prior to joining GSUSA. Annette began her career with IBM de Venezuela in Caracas and subsequently worked with Latin American business operations for many years. She also pursued an entrepreneurial path that led to hands-on expertise in business operations, sales, and client relationship management.

 

A proud Girl Scout alumna, Annette has a deep passion for issues pertaining to women, girls, and inclusivity, and has focused her community volunteerism in these areas. She is certified in change management and fluent in German and Spanish.

 

Annette holds an international master of business administration degree and a bachelor of science degree in finance.


Lynn Godfrey, Chief Marketing and Communications Officer

Lynn Godfrey
Chief Marketing and Communications Officer


Lynn Godfrey serves as chief marketing and communications officer for Girl Scouts of the USA (GSUSA), directing a multidisciplinary team that leads the organization’s brand, digital, and content marketing efforts; internal, external, and crises communications; and national meeting and event planning and implementation. She works collaboratively while challenging the status quo to create brand synergy across the organization and ensure strategic brand efforts align with Girl Scouts’ mission, support membership and revenue growth, and reinforce the delivery of enhanced girl, parent, volunteer, and alumna experiences.Prior to assuming her current role, Lynn served as GSUSA’s chief strategy officer, overseeing the Girl Scout Movement’s first three-year strategy—approved by the National Board in September 2015. 

 

With more than 20 years of nonprofit and corporate marketing and communications experience in the youth and family arenas, Lynn came to GSUSA in 2014 from the Greater New York Red Cross. There she steered all aspects of strategic marketing, communications and media, and government and community relations for the country’s largest Red Cross region, serving 13 million people. Prior to that Lynn served as chief communications officer for the New York City Housing Authority, where she oversaw integrated, multilingual campaigns across 334 local public housing communities to build consumer engagement, enhance customer service delivery, and support partnerships. She has held various marketing and communications leadership positions at Viacom, Nickelodeon, and PBS, and she started her career in advertising and marketing with Young & Rubicam and later American Express. Lynn holds a master’s degree from Northwestern University’s Kellogg School of Management and a bachelor’s degree from Wesleyan University.


Barry Horowitz
Chief Revenue Officer


Barry Horowitz became Girl Scouts of the USA's (GSUSA) chief revenue officer in April 2015, after nearly ten years leading its Girl Scout Merchandise team, which is responsible for product development, wholesale and retail distribution, marketing, and licensing of Girl Scout uniforms and branded products. As chief merchandising officer, Barry brought several new revenue streams to GSUSA through various licensing relationships; as the CRO, he will continue to lead efforts to maximize existing sources of revenue, as well as identify innovative new ones.

Prior to joining GSUSA in November 2005, Barry served in numerous roles at Macy's and Federated Department Stores, starting out on the Macy's training squad and soon becoming a buyer of junior sportswear. Subsequent positions included vice president/store manager at Macy's largest branch stores, where he was responsible for sales, merchandising, operations, human resources, and customer service; vice president of planning and distribution for the home store and the cosmetics/fragrance divisions, for which he directed the planning and inventory allocation process and was tasked with maximizing sales, gross margin, turnover, and customer service; and vice president of marketing, a role that saw him partnering with senior merchants in the development and execution of marketing strategies for a $2-billion home store business.

Barry holds a master's degree from the University of Connecticut and a bachelor's degree from Brooklyn College.


Lisa Margosian, Chief Customer Officer

Lisa Margosian
Chief Customer Officer


As chief customer officer, Lisa Margosian works in partnership with the customer experience teams to create the strategy for developing compelling program experiences for girls, volunteers, and alumnae. Lisa came to Girl Scouts of the USA (GSUSA) with 25 years of for-profit and not-for-profit management experience.

 

Lisa previously served as chief council relationship officer, working with her team to provide the vision and leadership that are essential for GSUSA to work effectively in service to and support of all 112 of Girl Scouts' independent councils across the United States, as well as the USA Girl Scouts Overseas communities around the world. Lisa was tasked with building general and specialty advisory services to support councils in developing capacity across their critical business areas, including a customer information support system to facilitate the gathering of client data and sharing insights.

 

Lisa joined GSUSA in 2014 after working at the KIPP Network of charter schools, the nation's largest charter school network and a pioneer in free college-preparatory schools in under-resourced communities. While chief program officer at KIPP, Lisa was responsible for driving the network's rapid and quality expansion from 58 to 141 schools in 20 states and the District of Columbia. Over the course of six years, she transformed local leadership capacity through innovative programming and services with the executive directors (equivalent to Girl Scout council CEOs) and their regional leadership teams, along with the local governing boards that oversee the regions.

 

Prior to KIPP, Lisa had an 18-year career at Bank of America and JP Morgan Chase, where she led global teams in sales, service, and implementation. Her accomplishments include creating a common customer experience globally through service and implementation professionals, as well as the development of a new service support platform.

 

Lisa received her MBA from Columbia University and her BA from Marquette.


Angela Olden, Chief Financial Officer

Angela Olden
Chief Financial Officer


Angela Olden joined Girl Scouts of the USA (GSUSA) as chief financial officer in September 2013. She oversees finance, purchasing, and the cultural resources department, which includes the Juliette Gordon Low Birthplace and Edith Macy Conference Center.

 

Before joining GSUSA, Angela served as CFO of Federation Employment and Guidance Service, Inc. (FEGS), one of the largest and most diversified not-for-profit health and human services organizations in the United States, serving more than 100,000 people a year in New York City and Long Island. At FEGS, Angela managed a budget of $280 million with funding from more than 100 discrete sources, and had financial oversight of 14 for-profit and not-for-profit subsidiary corporations.

 

Previous to that, Angela served for 11 years as vice president and chief financial officer with the Jewish Federation of Greater Philadelphia, and as a financial executive in both the United States and Europe for FMC Corporation, a $4-billion, publicly traded industrial chemical and equipment manufacturer, where she was responsible for the financial operations of a $200-million division serving the pharmaceutical industry. Angela began her career as a staff auditor with Deloitte, Haskins and Sells.

 

Angela received her MBA in economics and marketing from Northwestern University's Kellogg School of Management, and a bachelor's degree in accounting and finance from the Wharton School of the University of Pennsylvania.


Joanne Rencher, Chief People Officer

Joanne Rencher
Chief Business and Talent Officer


Joanne Rencher brings 25 years of business and HR leadership experience to her role as chief business and talent officer at Girl Scouts of the USA (GSUSA). In this position, Joanne is responsible for the strategies behind and execution of all of the organization’s talent and cultural activities.

 

With a passion for developing HR business leaders, prior to joining Girl Scouts in 2014, Joanne founded Who’s Got Next at HR, Inc., a membership-based organization challenging conventional wisdom around career paths for HR professionals who dare to ask “what’s next?” She also previously served as vice president of human capital for The New Teacher Project and as a nonprofit consultant, leading innovations in the education reform and nonprofit sectors. Before working as a consultant, Joanne was chief people officer at the American Red Cross in Greater New York, where she held both human resources and P&L responsibilities as a member of the executive team.

 

In 2001, Joanne was recruited to build a global human resources unit from the ground floor up, as part of the first public-private partnership to work on advocacy and research/development for an AIDS vaccine—the International AIDS Vaccine Initiative. In this role, she ultimately led a matrixed team comprising members from six countries on four continents. Joanne began her career at a bond insurance company, Financial Guaranty Insurance Company (part of the GE/GE Capital conglomerate), where she was a member of the team that led the company through a “reinvention,” winning several leadership awards as a result.

 

Joanne has authored numerous articles, including, in 2016, “People Analytics: The ‘Flywheel Effect’ for the field of HR” (HR People + Strategy), “How Companies Kill Innovation” (HR People + Strategy), and “Note to Talent Acquisition Heads: Find More Radical Leaders!” (ERE Media).


Jennifer L. Rochon, General Counsel

Jennifer L. Rochon
General Counsel


Jennifer L. Rochon is the first-ever general counsel of Girl Scouts of the USA (GSUSA), overseeing the legal affairs of the organization, including compliance with all applicable laws and regulations, protection of Girl Scout assets, and implementation of appropriate risk-management processes. Working closely with the Executive Team and the National Board of Directors, she provides legal counsel, guidance, and strategic advice on a wide range of matters, including contracts and transactions, trademarks and copyrights, employment and human resources, general corporate and governance concerns, nonprofit and tax issues, and litigation support.

 

Prior to joining GSUSA in 2013, Jennifer was a litigation partner at the law firm of Kramer Levin Naftalis and Frankel LLP in New York and the first woman to serve on the firm's Executive Committee. She litigated numerous commercial matters at both the trial and appellate levels, as well as in an arbitration context. Her law firm practice ran the gamut, from litigating sophisticated contract disputes to resolving regulatory matters to managing intellectual property, advertising, and employment disputes. Jennifer also chaired Kramer Levin Naftalis and Frankel’s Women's Initiative Committee, which focused on improving the recruitment, retention, and advancement of female attorneys; promoting women in leadership roles; and creating effective business networks for women.

 

Previously, Jennifer clerked for the Honorable Maryanne Trump Barry on both the United States Court of Appeals for the Third Circuit and the United States District Court for the District of New Jersey. She has been repeatedly recognized as a leading lawyer by legal resources such as The Legal 500 United States and Super Lawyers.

 

Jennifer, who also spent time in the Peace Corps as a math teacher, received a juris doctorate from New York University School of Law and was a member of its law review. She received her bachelor's degree with dual honors from the University of Michigan.


Sapreet Kaur Saluja, Chief Fund Development Officer

Sapreet Kaur Saluja
Chief Fund Development Officer

 

Sapreet Kaur Saluja joined Girl Scouts of the USA (GSUSA) in October 2017 as chief fund development officer. In this role, she leads the shaping and executing of strategies to drive substantial fundraising revenue and grow the Girl Scout Movement.

 

From 2009 to 2017, Sapreet served as executive director of the Sikh Coalition, an organization that safeguards the civil and human rights of all people and promotes a world in which Sikhs can freely practice and enjoy their faith. Prior to her staff role, she was a member of the Sikh Coalition Board of Directors for two years. Sapreet pursued strategic initiatives that included strengthening the Sikh Coalition’s engagement in California, deepening community relationships through cutting-edge development programs, and scaling media and communications capacity to meet the needs of the organization’s other advocacy areas. Throughout her tenure, the Sikh Coalition’s budget and full-time staff tripled, resulting in the largest and most impactful Sikh civil rights organization in the United States.

Before joining the Sikh Coalition, Sapreet served as managing director of strategy at Teach for America. She is board secretary for the Desmond Tutu Peace Foundation and a former secretary and international commissioner on the GSUSA Board of Directors. She also previously served on the board for the World Association of Girl Guides and Girls Scouts. The first Sikh to speak at a presidential inaugural prayer service, which she did in 2013, Sapreet maintains a robust public speaking schedule. Her work has been covered by the New York Times, Huffington Post, Time, The Daily Beast, National Public Radio, and Fox News.

Sapreet served in the Peace Corps from 1998 to 2001 in Uganda and Kenya. She is a graduate of the New York University Stern School of Business with a dual degree in marketing and international business.