Executive Team

Meet Our Executive Team

Along with the interim CEO, GSUSA's Executive Team guides the organization in the planning, development, and execution of initiatives and resources to benefit a diverse group of girls, volunteers, and staff across the nation—and the world.

Sylvia Acevedo, Interim Chief Executive Officer

Sylvia Acevedo
Interim Chief Executive Officer


Sylvia Acevedo, interim CEO of Girl Scouts of the USA, is a longtime advocate for underserved communities and girls’ and women’s causes. She was a member of the GSUSA Board of Directors from 2009 to 2016 and an officer and member of its Executive Committee.  


Committed to Girl Scouts’ mission of building girls of courage, confidence, and character, who make the world a better place, Sylvia was involved with Girl Scouts long before being named to the National Board. As a girl growing up in New Mexico, after her family suffered a major tragedy, Sylvia was forced to move and leave behind her school, her neighborhood, and her friends. It was this move that brought her to Girl Scouts, which would change her life forever, her troop providing her with tools and experiences not widely available to girls of her background at that time. In Sylvia’s words, “This life-changing experience showed me what leadership looked like and enabled me to pursue leadership as a goal.”  


Over the years Sylvia has spoken across the country about the importance of helping girls discover their strengths, passions, and talents. She also served on the founding board of the Ann Richards School for Young Women Leaders in Austin, Texas—the largest all-girls public school in the nation. 


Sylvia is a member of the President’s Advisory Commission on Educational Excellence for Hispanics and serves as chair of its Early Learning Subcommittee. She understands the U.S. education system and the challenges parents face in their children’s educational journey, and has traveled nationwide, talking with educators about the Houghton Mifflin Harcourt Family Engagement curriculum, which she authored to help narrow academic achievement gaps in America. Sylvia is a strategic consultant to national organizations that strive to improve outcomes with America’s rising generation of youth, as well as a national advocate for STEM education. She is currently developing an aspirational memoir for middle school students that promotes STEM.  


A talented technology executive who has held positions with some of the world’s most respected companies, previously Sylvia was the founder, president, and CEO of CommuniCard LLC, a marketing firm known for its innovative approaches to working with changing community demographics. Prior to that, she served in executive and business development roles at REBA Technologies, Dell Computer Corporation, Autodesk Inc., Tandem Ungermann-Bass, Apple Computer, and IBM—and she began her career as a rocket scientist at NASA’s Jet Propulsion Laboratory. 


Sylvia has been widely recognized for her accomplishments, with honors that include the Austin Con Mi Madre Education Award (2016); Girl Scouts of Central Texas Woman of Distinction (2013); a place in U.S. News and World Report’s list of the top 100 American women in STEM (2012); the Ohtli Award from the federal government of Mexico, a national civil rights award (2011); the Austin Community Foundation’s STAR Award (2010); NMSU College of Engineering Distinguished Alumna (2010); the Austin American-Statesman’s Austin Hero Award (2009); the Austin Business Chamber of Commerce’s Star of Texas Award, Education (2007); and Businesswoman of the Year, U.S. Hispanic Chamber of Commerce (2004). 


Sylvia was one of the first Hispanic students, male or female, to earn a graduate engineering degree from Stanford University—an MS in industrial engineering—and she holds a bachelor of science degree with honors in industrial engineering from New Mexico State University.  

Anthony (Tony) Doye, Chief Operating Officer

Anthony (Tony) Doye
Chief Operating Officer


Tony Doye joined Girl Scouts of the USA (GSUSA) in 2014 as its interim chief information officer and stepped into the chief operating officer position in April 2015. As COO, Tony oversees a team tasked with improving role clarity and accountability and that focuses on the drivers of GSUSA's business, including diversification of revenue, fund development growth, enhancement of the customer experience, and the effective execution of GSUSA's strategic initiatives.


Backed by more than 25 years of management and customer service experience, prior to Girl Scouts Tony was CEO of CompuCom Systems, Inc., a leader in the IT outsourcing field. There he oversaw the corporate direction and strategy of the company as it advanced its mission of transforming the delivery of IT services. Before joining CompuCom in November 2012, Tony served as president and CEO of Fujitsu North America, where he was responsible for the North American outsourcing portfolio; and prior to that, he was president of global outsourcing and managed services for Unisys Corporation, driving growth in the company's outsourcing and infrastructure service businesses. Tony also spent ten years with Computer Sciences Corporation (CSC), where he held numerous global leadership roles in IT services, IT outsourcing, application outsourcing, and consulting services.


Tony began his career with IBM in a variety of customer service, services management, and global project executive roles spanning 20 years. His educational background includes completion of the Stanford University Graduate School of Business Executive Program, and he attended Cambridge University's summer management program for executives while working for IBM.

Annette Freytag, Chief of Staff

Annette Freytag
Chief of Staff

Annette Freytag joined Girl Scouts of the USA (GSUSA) in the summer of 2016 as chief of staff to the interim CEO. In this role, Annette collaborates at all levels of the organization to assist the CEO with strategic and operational initiatives, business model optimization, and stakeholder management Movement-wide.


Annette brings over 20 years of business experience to GSUSA, with global responsibilities in strategic planning, financial management, organizational design, and prior chief of staff roles at two Fortune 50 companies. As a management consultant, she led strategic and operational planning efforts in both the private and public sectors, including a strategic planning project at a New York City-based nonprofit immediately prior to joining GSUSA. Annette began her career with IBM de Venezuela in Caracas and subsequently worked with Latin American business operations for many years. She also pursued an entrepreneurial path that led to hands-on expertise in business operations, sales, and client relationship management.


A proud Girl Scout alumna, Annette has a deep passion for issues pertaining to women, girls, and inclusivity, and has focused her community volunteerism in these areas. She is certified in change management and fluent in German and Spanish.


Annette holds an international master of business administration degree and a bachelor of science degree in finance.

Lynn Godfrey, Chief Strategy Officer

Lynn Godfrey
Chief Marketing and Communications Officer

Lynn Godfrey serves as chief marketing and communications officer for Girl Scouts of the USA (GSUSA), directing a multidisciplinary team that leads the organization’s brand, digital, and content marketing efforts; internal, external, and crises communications; and national meeting and event planning and implementation. She works collaboratively while challenging the status quo to create brand synergy across the organization and ensure strategic brand efforts align with Girl Scouts’ mission, support membership and revenue growth, and reinforce the delivery of enhanced girl, parent, volunteer, and alumna experiences.Prior to assuming her current role, Lynn served as GSUSA’s chief strategy officer, overseeing the Girl Scout Movement’s first three-year strategy—approved by the National Board in September 2015. 


With more than 20 years of nonprofit and corporate marketing and communications experience in the youth and family arenas, Lynn came to GSUSA in 2014 from the Greater New York Red Cross. There she steered all aspects of strategic marketing, communications and media, and government and community relations for the country’s largest Red Cross region, serving 13 million people. Prior to that Lynn served as chief communications officer for the New York City Housing Authority, where she oversaw integrated, multilingual campaigns across 334 local public housing communities to build consumer engagement, enhance customer service delivery, and support partnerships. She has held various marketing and communications leadership positions at Viacom, Nickelodeon, and PBS, and she started her career in advertising and marketing with Young & Rubicam and later American Express. Lynn holds a master’s degree from Northwestern University’s Kellogg School of Management and a bachelor’s degree from Wesleyan University.

Barry Horowitz, Chief Revenue Officer

Barry Horowitz
Chief Revenue Officer

Barry Horowitz became Girl Scouts of the USA's (GSUSA) chief revenue officer in April 2015, after nearly ten years leading its Girl Scout Merchandise team, which is responsible for product development, wholesale and retail distribution, marketing, and licensing of Girl Scout uniforms and branded products. As chief merchandising officer, Barry brought several new revenue streams to GSUSA through various licensing relationships; as the CRO, he will continue to lead efforts to maximize existing sources of revenue, as well as identify innovative new ones.


Prior to joining GSUSA in November 2005, Barry served in numerous roles at Macy's and Federated Department Stores, starting out on the Macy's training squad and soon becoming a buyer of junior sportswear. Subsequent positions included vice president/store manager at Macy's largest branch stores, where he was responsible for sales, merchandising, operations, human resources, and customer service; vice president of planning and distribution for the home store and the cosmetics/fragrance divisions, for which he directed the planning and inventory allocation process and was tasked with maximizing sales, gross margin, turnover, and customer service; and vice president of marketing, a role that saw him partnering with senior merchants in the development and execution of marketing strategies for a $2-billion home store business.


Barry holds a master's degree from the University of Connecticut and a bachelor's degree from Brooklyn College.

Lisa Margosian, Chief Customer Officer

Lisa Margosian
Chief Customer Officer

As chief customer officer, Lisa Margosian works in partnership with the customer experience teams to create the strategy for developing compelling program experiences for girls, volunteers, and alumnae. Lisa came to Girl Scouts of the USA (GSUSA) with 25 years of for-profit and not-for-profit management experience.


Lisa previously served as chief council relationship officer, working with her team to provide the vision and leadership that are essential for GSUSA to work effectively in service to and support of all 112 of Girl Scouts' independent councils across the United States, as well as the USA Girl Scouts Overseas communities around the world. Lisa was tasked with building general and specialty advisory services to support councils in developing capacity across their critical business areas, including a customer information support system to facilitate the gathering of client data and sharing insights.


Lisa joined GSUSA in 2014 after working at the KIPP Network of charter schools, the nation's largest charter school network and a pioneer in free college-preparatory schools in under-resourced communities. While chief program officer at KIPP, Lisa was responsible for driving the network's rapid and quality expansion from 58 to 141 schools in 20 states and the District of Columbia. Over the course of six years, she transformed local leadership capacity through innovative programming and services with the executive directors (equivalent to Girl Scout council CEOs) and their regional leadership teams, along with the local governing boards that oversee the regions.


Prior to KIPP, Lisa had an 18-year career at Bank of America and JP Morgan Chase, where she led global teams in sales, service, and implementation. Her accomplishments include creating a common customer experience globally through service and implementation professionals, as well as the development of a new service support platform.


Lisa received her MBA from Columbia University and her BA from Marquette.

Angela Olden, Chief Financial Officer

Angela Olden
Chief Financial Officer

Angela Olden joined Girl Scouts of the USA (GSUSA) as chief financial officer in September 2013. She oversees finance, purchasing, and the cultural resources department, which includes the Juliette Gordon Low Birthplace and Edith Macy Conference Center.


Before joining GSUSA, Angela served as CFO of Federation Employment and Guidance Service, Inc. (FEGS), one of the largest and most diversified not-for-profit health and human services organizations in the United States, serving more than 100,000 people a year in New York City and Long Island. At FEGS, Angela managed a budget of $280 million with funding from more than 100 discrete sources, and had financial oversight of 14 for-profit and not-for-profit subsidiary corporations.


Previous to that, Angela served for 11 years as vice president and chief financial officer with the Jewish Federation of Greater Philadelphia, and as a financial executive in both the United States and Europe for FMC Corporation, a $4-billion, publicly traded industrial chemical and equipment manufacturer, where she was responsible for the financial operations of a $200-million division serving the pharmaceutical industry. Angela began her career as a staff auditor with Deloitte, Haskins and Sells.


Angela received her MBA in economics and marketing from Northwestern University's Kellogg School of Management, and a bachelor's degree in accounting and finance from the Wharton School of the University of Pennsylvania.

Elena Pak, Chief Development Officer

Elena Pak
Chief Development Officer


Elena Pak became chief development officer at Girl Scouts of the USA (GSUSA) in 2015. Elena is responsible for the strategic direction and implementation of the national fund development effort for the entire Girl Scout Movement under the umbrella of GSUSA’s $1B ToGetHerThere campaign, the largest fundraising campaign for girls in history. In partnership with the Office of Philanthropy team, she leads GSUSA’s fundraising activities through major gifts, planned giving, direct mail, and corporate partnerships.


Before joining GSUSA, Elena was senior vice president of resource development at United Way of New York City, where she was responsible for the corporate citizenship program, workplace giving, major gifts, donor engagement, and affinity groups. Prior to United Way, Elena held several executive positions at the Atlantic Council, a Washington-based think tank in foreign affairs. She represented the council in New York City and oversaw board relations and individual and corporate membership programs. In 2009 and 2010, Elena served as the director for the Atlantic Council’s energy and economic forum in the greater Black Sea-Caspian region; between 2006 and 2010, she also worked as the U.S. director of the British-North American Committee, a forum of business, labor, and academic leaders from the United Kingdom, the United States, and Canada. Earlier in her career, Elena worked as a business development manager at Hyatt Regency Almaty, Kazakhstan, where she led a team of sales and marketing executives.


Educated in the United States and Kazakhstan, Elena holds a bachelor’s degree in economics from Turan University in Kazakhstan and a master’s degree in communication from Western Kentucky University.

Natalye Paquin, Esq., Chief Transformation Officer

Natalye Paquin, Esq.
Chief Transformation Officer


As chief transformation officer, Natalye Paquin leads Girl Scouts of the USA’s (GSUSA) Office of Strategy and Advancement. Natalye is responsible for providing strategic direction and leading change management efforts to ensure innovation, alignment, and coordination of the Girl Scout Movement around a national strategy and core business plan.


Prior to joining GSUSA in 2015, Natalye, a lifetime member of Girl Scouts, served as CEO of Girl Scouts of Eastern Pennsylvania (GSEP) for five years. Before becoming CEO, she was a GSEP board member and board development committee chair, and a board member of one of its legacy councils. A lawyer by training, Natalye has spent more than 25 years in executive leadership and legal roles, primarily in the education sector, as a civil rights attorney with the U.S. Department of Education and in the nation's third and fifth largest school districts, respectively—Chicago Public Schools and the School District of Philadelphia. An engaged civic leader and 10-year director of a corporate board, Natalye serves on a national nonprofit board and has chaired a foundation board.


Natalye holds a juris doctor degree from DePaul University College of Law and a bachelor of science degree from Florida A&M University. She has also completed two executive education programs through Harvard Business School.

Joanne Rencher, Chief People Officer

Joanne Rencher
Chief Business and Talent Officer

Joanne Rencher brings 25 years of business and HR leadership experience to her role as chief business and talent officer at Girl Scouts of the USA (GSUSA). In this position, Joanne is responsible for the strategies behind and execution of all of the organization’s talent and cultural activities.


With a passion for developing HR business leaders, prior to joining Girl Scouts in 2014, Joanne founded Who’s Got Next at HR, Inc., a membership-based organization challenging conventional wisdom around career paths for HR professionals who dare to ask “what’s next?” She also previously served as vice president of human capital for The New Teacher Project and as a nonprofit consultant, leading innovations in the education reform and nonprofit sectors. Before working as a consultant, Joanne was chief people officer at the American Red Cross in Greater New York, where she held both human resources and P&L responsibilities as a member of the executive team.


In 2001, Joanne was recruited to build a global human resources unit from the ground floor up, as part of the first public-private partnership to work on advocacy and research/development for an AIDS vaccine—the International AIDS Vaccine Initiative. In this role, she ultimately led a matrixed team comprising members from six countries on four continents. Joanne began her career at a bond insurance company, Financial Guaranty Insurance Company (part of the GE/GE Capital conglomerate), where she was a member of the team that led the company through a “reinvention,” winning several leadership awards as a result.


Joanne has authored numerous articles, including, in 2016, “People Analytics: The ‘Flywheel Effect’ for the field of HR” (HR People + Strategy), “How Companies Kill Innovation” (HR People + Strategy), and “Note to Talent Acquisition Heads: Find More Radical Leaders!” (ERE Media).

Jennifer L. Rochon, General Counsel

Jennifer L. Rochon
General Counsel

Jennifer L. Rochon is the first-ever general counsel of Girl Scouts of the USA (GSUSA), overseeing the legal affairs of the organization, including compliance with all applicable laws and regulations, protection of Girl Scout assets, and implementation of appropriate risk-management processes. Working closely with the Executive Team and the National Board of Directors, she provides legal counsel, guidance, and strategic advice on a wide range of matters, including contracts and transactions, trademarks and copyrights, employment and human resources, general corporate and governance concerns, nonprofit and tax issues, and litigation support.


Prior to joining GSUSA in 2013, Jennifer was a litigation partner at the law firm of Kramer Levin Naftalis and Frankel LLP in New York and the first woman to serve on the firm's Executive Committee. She litigated numerous commercial matters at both the trial and appellate levels, as well as in an arbitration context. Her law firm practice ran the gamut, from litigating sophisticated contract disputes to resolving regulatory matters to managing intellectual property, advertising, and employment disputes. Jennifer also chaired Kramer Levin Naftalis and Frankel’s Women's Initiative Committee, which focused on improving the recruitment, retention, and advancement of female attorneys; promoting women in leadership roles; and creating effective business networks for women.


Previously, Jennifer clerked for the Honorable Maryanne Trump Barry on both the United States Court of Appeals for the Third Circuit and the United States District Court for the District of New Jersey. She has been repeatedly recognized as a leading lawyer by legal resources such as The Legal 500 United States and Super Lawyers.


Jennifer, who also spent time in the Peace Corps as a math teacher, received a juris doctorate from New York University School of Law and was a member of its law review. She received her bachelor's degree with dual honors from the University of Michigan.