Girl Scouts of the USA and Macy's Announce First-Ever Girl Scout-Themed Float Set to Debut In the 90th Anniversary Macy's Thanksgiving Day Parade®

Float to celebrate girls "building a better world" through the Girl Scout program

FOR IMMEDIATE RELEASE

CONTACT:

Girl Scouts of the USA Press Room
media@girlscouts.org
212-852-8525

Macy's Thanksgiving Day Parade
Orlando Veras
Orlando.Veras@macys.com
646-429-7450

NEW YORK, N.Y. (July 6, 2016) —Today, Girl Scouts of the USA (GSUSA) and Macy's announce the first-ever Girl Scout-themed float set to debut in the 90th Anniversary Macy's Thanksgiving Day Parade® on Thursday, November 24, 2016. On the float, girls will be "building a better world" by climbing and belaying on giant 3-D puzzle pieces that form a globe, using levers to connect the pieces. The float's features and activities represent what Girl Scouts past and present have done and continue to do as they take action locally and globally. From discovering new things and participating in outdoor adventures to developing entrepreneurship skills and exploring science, technology, engineering, and math (STEM), Girl Scouts are taking the lead to positively impact our world.

"What better way to champion the amazing activities our Girl Scouts do and the impact they make every day than to give their accomplishments national visibility with a float in the Macy's Thanksgiving Day Parade," said Andrea Bastiani Archibald, PhD, chief girl expert at GSUSA. "Girl Scouts across the nation positively make the world a better place by identifying problems in their communities and developing innovative solutions to address them. Our intention is that, with our appearance in the parade, all girls will be inspired to realize their potential, encouraged to embrace challenges, and motivated to make a positive change in the world—and join us to do so!"

On Thanksgiving Day, an audience of more than 50 million will see a float that unmistakably depicts "Girl Scouts" and its mission to build girls of courage, confidence, and character, who make the world a better place. Along with the giant puzzle, features include two dozen "embroidered" Girl Scout badges rendered in beautiful detail and representing everything from STEM and the outdoors to financial literacy and entrepreneurship, as well as a Gold Award symbol that celebrates this year's centennial of Girl Scouts' highest award. The contemporary float design showcases a century of traditions and highlights today's girls as capable of making great changes to benefit society.

"We are thrilled to welcome Girl Scouts to the Macy's parade family," said Amy Kule, executive producer of Macy's Thanksgiving Day Parade. "For the past 90 years, the Macy's parade has provided unparalleled entertainment for millions of people spanning generations. We know the new Girl Scout float will showcase the fine work Girl Scouts do as they give back to their communities, discover the outdoors, and explore science, technology, engineering, and math. We are eager to see this new float make its inaugural trip down the streets of Manhattan this November."

The 90th Anniversary Macy's Thanksgiving Day Parade airs nationwide on NBC-TV, Thursday, November 24, 2016, from 9:00 a.m. to noon, in all time zones. For more information on Macy's Thanksgiving Day Parade, please visit www.macys.com/parade.

Additionally, to help the world recognize the contributions Girl Scouts make every day to build a better world, GSUSA will kick off a campaign in the fall that challenges girls to take action by addressing issues in their communities and the world, while encouraging the public to support girls, GSUSA, and local Girl Scout councils. To join Girl Scouts or learn more about volunteering, please visit www.girlscouts.org/join.

We're Girl Scouts of the USA
We're 2.7 million strong—1.9 million girls and 800,000 adults who believe girls can change the world. It began over 100 years ago with one woman, Girl Scouts' founder Juliette Gordon "Daisy" Low, who believed in the power of every girl. She organized the first Girl Scout troop on March 12, 1912, in Savannah, Georgia, and every year since, we've made her vision a reality, helping girls discover their strengths, passions, and talents. Today we continue the Girl Scout mission of building girls of courage, confidence, and character, who make the world a better place. We're the preeminent leadership development organization for girls. And with programs for girls from coast to coast and across the globe, Girl Scouts offers every girl a chance to do something amazing. To volunteer, reconnect, donate, or join, visit www.girlscouts.org.

About the Macy's Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5 million spectators who line up along the streets of New York City each year, Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 90 years, Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the parade proudly marches along a more than two-mile route in New York City with more than 8,000 participants in tow, including Macy's employees, their families, celebrities, athletes, clowns, and dance groups spreading holiday cheer. The parade also features America's best marching bands, fabulous floats, and Macy's signature giant helium character balloons. For more information on Macy's parade, please visit www.macys.com/parade or call the parade hotline at (212) 494-4495.

Video: https://vimeo.com/171801696

Photos and Float Sketch: https://app.box.com/s/4xbpcvxi75os0ch0x3sac0qhi9twm3yd

 

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