Girl Scout Central

Check out our flagship retail store and event space in midtown Manhattan.

It’s truly a one-of-a-kind experience!

Girl Scout Central offers a huge selection of modern and traditional products for Girl Scouts (and brand enthusiasts) of all ages—from Daisies to Gold Award Girl Scouts to volunteers to alums. Badges, patches, and uniforms? Check! Jewelry, toys, and camping gear? Yup! T-shirts, caps, and hard-to-find Girl Scout collectibles? We’ve got you covered!

The store is also a premier event space where Girl Scouts, councils, volunteers, and the New York City community gather for presentations, parties, panel discussions, workshops, and program-related activities.

Girl Scout Central is a must-see destination for every Girl Scout visiting New York City! You’ll connect with your inner G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader) spirit—and have a great time while you’re at it.

Activities and Experiences 

Girl Scout Central is also a place where visitors connect with one another and enjoy a hands-on historical experience as part of an awesome New York City adventure!

Chalkboard: Answer the special Girl Scout Central “Question of the Week,” or leave a message for your Girl Scout sisters on the chalkboard wall.

SWAPS: SWAPS (you know, Special Whatchamacallits Affectionately Pinned Somewhere) are a Girl Scout tradition. So bring a small token of friendship to pin on the Girl Scout Central SWAPS wall, and take a SWAPS left by a visiting Girl Scout. So cool!

G.I.R.L. Selfie Wall: Take a selfie (or a groupie!) in front of our G.I.R.L. wall. Share your photo on social media with your troop and family back home. Remember to tag us using #girlscoutcentral.


Historical Experience: Now, visitors can enjoy the Girl Scout Central Historical Experience, which includes:

  • A video about Girl Scout founder Juliette Gordon Low and the beginnings of the first Girl Scout troop in 1912
  • A self-guided exhibit from the GSUSA archive collection, featuring vintage uniforms, scarves, camping gear, cookie boxes, photos, and more

Please note that space in the exhibit area is limited, so you may need to wait as we rotate visitors through the Historical Experience.  If your group consists of 10 or more, please contact us via email with the date and time of your visit and number of attendees so we can plan for your group’s arrival.

Girl Scout NYC Bingo™: With all there is to see and do in New York City, what better way to check it all out than to explore with a few rounds of Girl Scout NYC Bingo?  Visit the sites celebrating awesome women and girls who embody the G.I.R.L. spirit and who helped make New York one of the greatest cities in the world.

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The all-new Girl Scout NYC Bingo kit includes two different bandanas (featuring awesome stuff to discover in New York), a custom patch to commemorate your trip, and a map of Manhattan to plan your adventure.

You can purchase the Girl Scout NYC Bingo kit at Girl Scout Central for $10.  Additional patches and bandanas can be purchased for larger groups.


Experience the Magic of Disney’s Aladdin with Girl Scouts of the USA
Join us on Saturday, September 14, for an exclusive Girl Scout event with Disney’s Aladdin, the hit Broadway musical, during NYC Broadway Week. During this event, Girl Scouts will take a Behind the Magic tour, have brunch at Girl Scout Central, see the matinee show, and participate in a post-show cast Q&A. Everyone will receive a complimentary Aladdin patch. Tickets start at $85 per person. Space is limited. Purchase tickets today.

GSUSA Back-to-Troop Leader Night
Join us Tuesday, September 17, from 5:30 to 7:00 p.m., to hear about the new troop activities available at Girl Scouts, create personalized Girl Scout gear, and complete your Girl Scout leader vest for the new troop year. We’ll be serving wine, cheese, and fruit—yum!  This is a great opportunity to network and meet other troop leaders. Registration is required, and you must be at least 21 years old to participateRegister today to claim your spot.

How to Ask for Help Workshop
Join us on Sunday, September 22, from 11:00 a.m. to 12:00 p.m., for the How to Ask for Help Workshop. Are you a troop leader or parent who has a hard time asking for help? Or do you view asking for help as a weakness? If you answered yes to these questions, you don’t want to miss this workshop led by Debbie Gonzalez, a certified professional coach. You can participate in person or virtually. There is a $20 fee per person. Register today!

GSUSA Back-to-Troop Celebration
Join us Saturday, September 28, from 11:00 a.m. to 3:00 p.m., for a fun-filled back-to-troop celebration! This gathering will feature hourly STEM demos, SWAPS, and opportunities to design your own Girl Scout gear and bears. There is a $5 event fee for kids. Register today to claim your spot.

Volunteer at Girl Scout Central to Earn Volunteer Hours

Are you a Senior or Ambassador in need of volunteer hours? Earn them by assisting at Girl Scout Central activities. Girl Scout Central will provide you with a letter confirming the number of hours you completed and the services you performed. To sign up or for more information, email us. A Girl Scout Central staff member will follow up with you about the event details and next steps.

Host Your Bridging Ceremony at Girl Scout Central

Is your troop or Girl Scout bridging this year? GSUSA is now offering bridging ceremonies at Girl Scout Central. Download our flyer for packages and pricing information. Also, our Event Planner will help you create a memorable bridging ceremony.

Share your experience on social media using #girlscoutcentral

Plan your visit now!


420 Fifth Avenue, New York, New York, 10018  
Entrance on 37th Street between Fifth Avenue and Sixth Avenue (Avenue of the Americas)

Store Hours 

New store hours, beginning September 1, 2019:
Monday – Friday – 9:30 a.m. – 7:00 p.m.
Saturday – 10:00 a.m. – 6:00 p.m.
Sunday – 12:00 p.m. – 5:00 p.m.

Contact Us

By telephone at 212-852-5055 or via email