Through Girl Scouts, girls learn to think like entrepreneurs as they participate in activities that spark curiosity, confidence, and innovation.
Research shows that girls are actively interested in becoming entrepreneurs, developing financially stable futures, and using their skills to make a big impact on the world.
But there are stumbling blocks on a girl’s path to entrepreneurship, including fear of failure, concerns about bringing her big idea to life, and the perception that men are more likely to be entrepreneurs than women. While entrepreneurship may not be right for every girl, every girl will benefit, and maybe even discover a future career path, by learning to think like an entrepreneur. By providing a foundation to learn important business skills, Girl Scouts is the perfect place to support young girls in exploring entrepreneurship.
The Girl Scout Cookie Program, the foundation of entrepreneurial experience in Girl Scouts, is an important (and exciting!) part of the overall Girl Scout experience—tons of learning for her and beyond-delicious cookies for our awesome cookie customers! It’s a win-win.
Whether girls go door to door, set up booths at libraries and shopping centers, or sell cookies online with Digital Cookie®, they’re also preparing for a bright future as a female business leader or entrepreneur. The Girl Scout Cookie Program lets girls show the world their business savvy as key members of the world’s largest girl-led entrepreneurial program.
Every year Girl Scouts all over the country use their cookie earnings to do amazing things in their communities and beyond. From helping animal shelters and feeding the homeless to raising awareness about bullying, making public areas more accessible to people with disabilities, and tons more, Girl Scouts can and will do anything they put their hearts and minds to.
As cookie entrepreneurs, girls gain essential skills and work as a team to accomplish common goals and solve problems, while building the confidence they need to shine as girls, as young women, and as future leaders. And did we mention fun? They have lots of that along the way, too.
And now with Digital Cookie, girls can do and learn even more—and have more fun than ever before—all while giving cookie customers more ways to support them and their goals.
Remember: smart cookies don’t just improve their own lives—they have the vision to change the world.
Cookie Business: Meet My Customers
Girls talk to customers, develop a sales pitch, count change, and role-play for better customer relations to gain skills that go far beyond the annual cookie sale.
Cookie Business: Marketing
Creating a brand identity, sizing up the competition, and crafting a compelling message helps girls make smarter, more socially responsible buying decisions.