Executive Team

Meet Our Executive Team

Along with the CEO, GSUSA's Executive Team guides the organization in the planning, development, and execution of initiatives and resources to benefit a diverse group of girls, volunteers, and staff across the nation—and the world.

Sylvia Acevedo, Chief Executive Officer

Sylvia Acevedo
Chief Executive Officer

 

A lifelong Girl Scout, Sylvia Acevedo was appointed CEO of Girl Scouts of the USA in May 2017, coming full circle from her youth as a Girl Scout in Las Cruces, New Mexico. Through Girl Scouts, Sylvia discovered her passion for space, science, and math. Her interest in STEM subjects would lead her to a career as a rocket scientist, engineer, technology executive, and award-winning STEM entrepreneur.

 

Sylvia has championed girls in STEM, the outdoors, entrepreneurship, and leadership. Girl Scouts now earn badges in cybersecurity, robotics, design thinking, coding, eco awareness, high-adventure outdoor activities, and, of course, space science.

 

Sylvia has been an engineer and executive at Apple, Dell, Autodesk, and IBM. She began her career as a rocket scientist at NASA’s Jet Propulsion Laboratory, where she created algorithms and analyzed data from Voyager 2’s spacecraft flyby of Jupiter and two of its moons, Io and Europa.

 

A strong civic and education leader, Sylvia understands the role education plays in creating opportunities for children and developing the workforce of the future. She was one of the first Hispanic students, male or female, to earn a graduate engineering degree from Stanford University—an MS in industrial engineering—and she holds a bachelor of science degree with honors in industrial engineering from New Mexico State University.

 

Sylvia has been recognized widely for her accomplishments in business and education, and for her work to bring more girls into the STEM pipeline. In 2018 she was named one of Fast Company’s “100 Most Creative People in Business,” as well as “Cybersecurity Person of the Year” by Cybersecurity Ventures. Forbes named her as one of America’s Top 50 Women in Tech, and in 2019 InStyle magazine placed her at number seven on its list of “The Badass 50: Women Who Are Changing the World.”

 

Sylvia is the author of Path to the Stars: My Journey from Girl Scout to Rocket Scientist, a memoir for middle school students that inspires readers to live the lives of their dreams. 


Andrea Bastiani Archibald, Chief Girl and Family Engagement Officer

Andrea Bastiani Archibald
Chief Girl and Family Engagement Officer

 

Andrea Bastiani Archibald, PhD and developmental psychologist, is chief girl and family engagement officer for Girl Scouts of the USA (GSUSA). In this position, she helps develop and implement national strategic initiatives to effectively serve girls and their families. She is a national spokesperson for the organization, speaking as an authority on girls’ and women’s leadership development, parenting and family dynamics, and cultural influences on girls, among other topics. In addition to overseeing the Girl Scout Research Institute and speaking on its extensive original research, Andrea works with GSUSA’s Public Policy and Advocacy Office in Washington, DC, to support national legislation in the interest of girls. She has authored national program materials, and she provides child development expertise that powers Raising Awesome Girls, a section for parents and caregivers on GSUSA’s website.

 

Prior to joining GSUSA in 2008, Andrea was an assistant professor of psychology at Concordia College. Over the years, her work has been published in numerous academic volumes and peer-reviewed journals in the fields of child and adolescent development, including the Journal of Research on Adolescence and the International Journal of Eating Disorders. Her expertise has earned her media appearances on The Today Show, Good Morning America, Fox News, CNN, NPR, BuzzFeed, and Mashable, and in such publications as the Washington Times, Fast Company, and Parents magazine.

 

Andrea received her doctoral and postdoctoral training at Columbia University’s National Center for Children and Families. During this time, she was also a Mellon fellow at the University of Pittsburgh Medical Center’s Western Psychiatric Institute and Clinic, where she researched and developed programs for girls and women with eating disorders.


Amy Berkowitz, Chief Information Officer

Amy Berkowitz
Chief Information Officer

 

Amy Berkowitz joined Girl Scouts of the USA (GSUSA) in June 2015 as chief information officer. She serves as the organization’s technical thought leader, directing GSUSA’s traditional information technology functions as well as innovative approaches to customer-facing programs and strategic partnerships. Amy leads the organization’s three-pronged, technology-fueled effort to improve the Girl Scout customer experience, attract and retain more members, and increase business efficiency; her work has also supported the modernization of the traditional Girl Scout Cookie Program—a priority for GSUSA, with technology a driving force.

 

Amy’s leadership is crucial as GSUSA evolves its technology platform and advances its digital transformation initiatives. A technologist at heart, she has a 30-year track record of aligning IT with business needs and enhancing business value with technology-based solutions—leading companies through transformational change in the midst of large-scale growth through acquisition, global expansion, and implementation of new business models.

 

Previously, Amy served for ten years as chief information officer at CBS, a $13 billion mass media company, where she was responsible for setting vision, strategy, goals, and performance measures to fulfill and advance the corporation’s business objectives. Prior to working for CBS, Amy provided information technology services for companies including Citibank, Shearson Lehman Hutton, Bear Sterns, Seagrams, Cap Gemini, Beth Israel Medical Center, and Coopers & Lybrand. Amy has received a number of accolades throughout her career; among them, she was nominated as a Top 100 CIO by eWeek (2007) and honored as a Top 100 CIO by Computerworld (2010). She is also a founding member of the Sierra Ventures CIO Advisory Board.

 

Amy holds a bachelor’s degree from Vanderbilt University.


Anthony (Tony) Doye, Chief Operating Officer

Anthony (Tony) Doye
Chief Operating Officer

 

Tony Doye joined Girl Scouts of the USA (GSUSA) in 2014 as its interim chief information officer and stepped into the chief operating officer position in April 2015. As COO, Tony oversees a team tasked with improving role clarity and accountability and that focuses on the drivers of GSUSA's business, including diversification of revenue, fund development growth, enhancement of the customer experience, and the effective execution of GSUSA's strategic initiatives.

 

Backed by more than 25 years of management and customer service experience, prior to Girl Scouts Tony was CEO of CompuCom Systems, Inc., a leader in the IT outsourcing field. There he oversaw the corporate direction and strategy of the company as it advanced its mission of transforming the delivery of IT services. Before joining CompuCom in November 2012, Tony served as president and CEO of Fujitsu North America, where he was responsible for the North American outsourcing portfolio; and prior to that, he was president of global outsourcing and managed services for Unisys Corporation, driving growth in the company's outsourcing and infrastructure service businesses. Tony also spent ten years with Computer Sciences Corporation (CSC), where he held numerous global leadership roles in IT services, IT outsourcing, application outsourcing, and consulting services.

 

Tony began his career with IBM in a variety of customer service, services management, and global project executive roles spanning 20 years. His educational background includes completion of the Stanford University Graduate School of Business Executive Program, and he attended Cambridge University's summer management program for executives while working for IBM.


Annette Freytag, Chief of Staff

Annette Freytag
Chief of Staff


Annette Freytag joined Girl Scouts of the USA (GSUSA) in the summer of 2016 as chief of staff to the CEO. In this role, Annette collaborates at all levels of the organization to assist the CEO with strategic and operational initiatives, business model optimization, and stakeholder management Movement-wide.

 

Annette brings over 20 years of business experience to GSUSA, with global responsibilities in strategic planning, financial management, organizational design, and prior chief of staff roles at two Fortune 50 companies. As a management consultant, she led strategic and operational planning efforts in both the private and public sectors, including a strategic planning project at a New York City-based nonprofit immediately prior to joining GSUSA. Annette began her career with IBM de Venezuela in Caracas and subsequently worked with Latin American business operations for many years. She also pursued an entrepreneurial path that led to hands-on expertise in business operations, sales, and client relationship management.

 

A proud Girl Scout alumna, Annette has a deep passion for issues pertaining to women, girls, and inclusivity, and has focused her community volunteerism in these areas. She is certified in change management and fluent in German and Spanish.

 

Annette holds an international master of business administration degree and a bachelor of science degree in finance.


Lynn Godfrey, Chief Marketing and Communications Officer

Lynn Godfrey
Chief Marketing and Communications Officer


Lynn Godfrey serves as chief marketing and communications officer for Girl Scouts of the USA (GSUSA), directing a multidisciplinary team that leads the organization’s brand, digital, and content marketing efforts; internal, external, and crises communications; and national meeting and event planning and implementation. She works collaboratively while challenging the status quo to create brand synergy across the organization and ensure strategic brand efforts align with Girl Scouts’ mission, support membership and revenue growth, and reinforce the delivery of enhanced girl, parent, volunteer, and alumna experiences. Prior to assuming her current role, Lynn served as GSUSA’s chief strategy officer, overseeing the Girl Scout Movement’s first three-year strategy—approved by the National Board in September 2015. 

 

With more than 20 years of nonprofit and corporate marketing and communications experience in the youth and family arenas, Lynn came to GSUSA in 2014 from the Greater New York Red Cross. There she steered all aspects of strategic marketing, communications and media, and government and community relations for the country’s largest Red Cross region, serving 13 million people. Prior to that Lynn served as chief communications officer for the New York City Housing Authority, where she oversaw integrated, multilingual campaigns across 334 local public housing communities to build consumer engagement, enhance customer service delivery, and support partnerships. She has held various marketing and communications leadership positions at Viacom, Nickelodeon, and PBS, and she started her career in advertising and marketing with Young & Rubicam and later American Express. Lynn holds a master’s degree from Northwestern University’s Kellogg School of Management and a bachelor’s degree from Wesleyan University.


Barry Horowitz, Chief Revenue Officer

Barry Horowitz
Chief Revenue Officer


Barry Horowitz became Girl Scouts of the USA's (GSUSA) chief revenue officer in April 2015, after nearly ten years leading its Girl Scout Merchandise team, which is responsible for product development, wholesale and retail distribution, marketing, and licensing of Girl Scout uniforms and branded products. As chief merchandising officer, Barry brought several new revenue streams to GSUSA through various licensing relationships; as the CRO, he will continue to lead efforts to maximize existing sources of revenue, as well as identify innovative new ones.

 

Prior to joining GSUSA in November 2005, Barry served in numerous roles at Macy's and Federated Department Stores, starting out on the Macy's training squad and soon becoming a buyer of junior sportswear. Subsequent positions included vice president/store manager at Macy's largest branch stores, where he was responsible for sales, merchandising, operations, human resources, and customer service; vice president of planning and distribution for the home store and the cosmetics/fragrance divisions, for which he directed the planning and inventory allocation process and was tasked with maximizing sales, gross margin, turnover, and customer service; and vice president of marketing, a role that saw him partnering with senior merchants in the development and execution of marketing strategies for a $2-billion home store business.

 

Barry holds a master's degree from the University of Connecticut and a bachelor's degree from Brooklyn College.


Lynelle McKay Chief Customer Officer

Lynelle McKay
Chief Customer Officer
 

Lynelle McKay is chief customer officer at Girl Scouts of the USA (GSUSA). In this role, Lynelle leads the team accountable for Movement-wide membership health and growth, working closely with Girl Scout councils to attract and retain girl and adult members. Lynelle and her team are responsible for Girl Scout programming, volunteer support, and building the capacity of the more than 100 councils that facilitate Girl Scouting in communities across the United States.

 

Joining the Girl Scout Movement as a board member at Girl Scouts of Central Texas (GSCTX), from 2008 to 2010 Lynelle served on the board’s STEM advisory, finance, and development committees and as a member of GSCTX’s strategic learning team. In 2013, she became the council’s chief executive officer; in her five-year tenure she led GSCTX to become one of the top-performing Girl Scout councils with regard to membership growth, member retention, and financial stability.

 

Before Girl Scouts, Lynelle’s corporate career spanned more than 20 years at Motorola and Freescale Semiconductor, culminating in her position as senior vice president and general manager of the $1 billion networking and multimedia business. Since leaving Freescale in 2008, she has devoted much of her time to serving the community through local nonprofit organizations.

 

Lynelle received her bachelor of science degree in electrical engineering from the University of Hawaii. 


Maureen McNerney, Deputy Chief  People Officer

Maureen McNerney
Chief People Officer

 

Maureen McNerney, a human resources executive with more than 27 years of experience in the field, joined Girl Scouts of the USA (GSUSA) in 2019 as the chief people officer. In her role, Maureen oversees the strategy for acquiring, developing, rewarding, and retaining top-tier talent among GSUSA’s nearly 400 employees. She builds best-in-class HR teams, uses the latest technologies to streamline program development, and takes a data-driven approach to problem solving. Maureen’s philosophy is rooted in recognizing and evolving individuals’ specific strengths while celebrating how this diversity contributes to a richer, stronger whole.

 

Prior to joining GSUSA, Maureen worked at PricewaterhouseCoopers (PwC) for more than 20 years, where she held many senior roles. At PwC, she was responsible for defining and leading all strategic people-management initiatives across regional and national practices, representing over $1 billion in annual revenue. 

 

As a child, she was so enthusiastic about joining Girl Scouts alongside her older sister that Maureen wanted to attend before she was old enough. It was through her many Girl Scouting adventures, particularly camping, that she connected to and learned from older girls, growing her appreciation of what all-female spaces have to offer and maintaining her love of the outdoors. Because of her Girl Scout experience, Maureen learned early the value of giving back to others and her community, leading her to a career that began at New York City’s YMCA. And as an active member of the Rockville Centre UFSD Curriculum Committee for the past eight years, she has dedicated her time to helping improve school curricula in the community, offering a unique workforce-focused approach to content that emphasizes the practical life skills children need to be successful in their future careers.


Angela Olden, Chief Financial Officer

Angela Olden
Chief Financial Officer


Angela Olden joined Girl Scouts of the USA (GSUSA) as chief financial officer in September 2013. She oversees finance, purchasing, and the cultural resources department, which includes the Juliette Gordon Low Birthplace and Edith Macy Conference Center.

 

Before joining GSUSA, Angela served as CFO of Federation Employment and Guidance Service, Inc. (FEGS), one of the largest and most diversified not-for-profit health and human services organizations in the United States, serving more than 100,000 people a year in New York City and Long Island. At FEGS, Angela managed a budget of $280 million with funding from more than 100 discrete sources, and had financial oversight of 14 for-profit and not-for-profit subsidiary corporations.

 

Previous to that, Angela served for 11 years as vice president and chief financial officer with the Jewish Federation of Greater Philadelphia, and as a financial executive in both the United States and Europe for FMC Corporation, a $4-billion, publicly traded industrial chemical and equipment manufacturer, where she was responsible for the financial operations of a $200-million division serving the pharmaceutical industry. Angela began her career as a staff auditor with Deloitte, Haskins and Sells.

 

Angela received her MBA in economics and marketing from Northwestern University's Kellogg School of Management, and a bachelor's degree in accounting and finance from the Wharton School of the University of Pennsylvania.


Jennifer L. Rochon, General Counsel

Jennifer L. Rochon
General Counsel


Jennifer L. Rochon is the first-ever general counsel of Girl Scouts of the USA (GSUSA), overseeing the legal affairs of the organization, including compliance with all applicable laws and regulations, protection of Girl Scout assets, and implementation of appropriate risk-management processes. Working closely with the Executive Team and the National Board of Directors, she provides legal counsel, guidance, and strategic advice on a wide range of matters, including contracts and transactions, trademarks and copyrights, employment and human resources, general corporate and governance concerns, nonprofit and tax issues, and litigation support.

 

Prior to joining GSUSA in 2013, Jennifer was a litigation partner at the law firm of Kramer Levin Naftalis and Frankel LLP in New York and the first woman to serve on the firm's Executive Committee. She litigated numerous commercial matters at both the trial and appellate levels, as well as in an arbitration context. Her law firm practice ran the gamut, from litigating sophisticated contract disputes to resolving regulatory matters to managing intellectual property, advertising, and employment disputes. Jennifer also chaired Kramer Levin Naftalis and Frankel’s Women's Initiative Committee, which focused on improving the recruitment, retention, and advancement of female attorneys; promoting women in leadership roles; and creating effective business networks for women.

 

Previously, Jennifer clerked for the Honorable Maryanne Trump Barry on both the United States Court of Appeals for the Third Circuit and the United States District Court for the District of New Jersey. She has been repeatedly recognized as a leading lawyer by legal resources such as The Legal 500 United States and Super Lawyers.

 

Jennifer, who also spent time in the Peace Corps as a math teacher, received a juris doctorate from New York University School of Law and was a member of its law review. She received her bachelor's degree with dual honors from the University of Michigan.


Sapreet Kaur Saluja, Chief Fund Development Officer

Sapreet Kaur Saluja
Chief Fund Development Officer

 

Sapreet Kaur Saluja joined Girl Scouts of the USA (GSUSA) in October 2017 as chief fund development officer. In this role, she leads the shaping and executing of strategies to drive substantial fundraising revenue and grow the Girl Scout Movement.

 

From 2009 to 2017, Sapreet served as executive director of the Sikh Coalition, an organization that safeguards the civil and human rights of all people and promotes a world in which Sikhs can freely practice and enjoy their faith. Prior to her staff role, she was a member of the Sikh Coalition Board of Directors for two years. Sapreet pursued strategic initiatives that included strengthening the Sikh Coalition’s engagement in California, deepening community relationships through cutting-edge development programs, and scaling media and communications capacity to meet the needs of the organization’s other advocacy areas. Throughout her tenure, the Sikh Coalition’s budget and full-time staff tripled, resulting in the largest and most impactful Sikh civil rights organization in the United States.

Before joining the Sikh Coalition, Sapreet served as managing director of strategy at Teach for America. She is board secretary for the Desmond Tutu Peace Foundation and a former secretary and international commissioner on the GSUSA Board of Directors. She also previously served on the board for the World Association of Girl Guides and Girl Scouts. The first Sikh to speak at a presidential inaugural prayer service, which she did in 2013, Sapreet maintains a robust public speaking schedule. Her work has been covered by the New York Times, Huffington Post, Time, The Daily Beast, National Public Radio, and Fox News.

Sapreet served in the Peace Corps from 1998 to 2001 in Uganda and Kenya. She is a graduate of the New York University Stern School of Business with a dual degree in marketing and international business.