Sofia Chang joined Girl Scouts of the USA (GSUSA) as chief executive officer in 2022. In this role, Sofia is dedicated to enhancing Girl Scouts’ ability to reach more girls and to building on its mission of creating the next generation of changemakers and leaders. Drawing from a personal legacy of leadership, she is focused on utilizing her business skills to create impact, mentorship, and advocacy for all girls, and is committed to reimagining the future of Girl Scouts.
The daughter of immigrant parents, Sofia was born in Brazil and raised in Philadelphia, earning a bachelor’s degree from University of Pennsylvania. She is the mother of an active Girl Scout, a troop volunteer, a lifetime member, a member of the Juliette Gordon Low Society, and the first CEO of Asian American-Pacific Islander descent in the organization’s 100-plus-year history.
An advocate for women and diverse voices, Sofia served on the board of the Time Warner Foundation and was an executive sponsor of HBO’s AAPI resource group and a member of HBO’s diversity council. She continues to serve on the board of University of Pennsylvania’s Professional Women’s Alliance, which provides young alumnae with professional development and networking opportunities.
A true champion for girls, Sofia is excited to work towards this new era in Girl Scouting—to ensure that all girls have the opportunity to find their voices, to dream big, and to create an outsized impact in their communities and around the world.
Chief Marketing Officer
Jocelyn Johnson joined Girl Scouts of the USA (GSUSA) in 2021 as chief marketing officer (CMO). In this role, she oversees GSUSA’s internal and external marketing and communications efforts and is responsible for developing and executing the strategy for the Marketing and Communications department, with the goal to provide the best-possible story to define the Girl Scout brand and mission. As CMO, Jocelyn plays a crucial role in telling a clear narrative to internal and external stakeholders and growing membership, revenue, and engagement.
Prior to joining GSUSA, Jocelyn worked in multiple roles with increasing responsibilities at General Electric (GE), where she eventually led marketing and communications efforts for GE Information Services, a global ecommerce industry pioneer. Her focus on data-centric marketing strategies led to branding, improving communications, managing customer relationships, warehousing data, and building sales programs that grew business-to-business, business-to-consumer, and business-to-business-to-consumer revenue from $50 million to $20 billion. She also led global and regional brand-building, operational, and Six Sigma efforts across four GE businesses, including Information Services, Industrial Systems, Appliances, and Healthcare. Most recently, she was tapped to design, build, and implement a Value Proposition and Insights team and business process at GE Healthcare.
Jocelyn is recognized as a creative and authentic communications professional with innovative and transformative strategies that deliver meaningful business results.
A proud Girl Scout alum and Lifetime Member, Jocelyn grew up in Maryland, where she was a member of Girl Scout Troop 1411. She later attended Howard University and completed her bachelor’s degree in microcomputer systems at Potomac College. She holds an MBA from Jack Welch Management Institute, having earned recognition as a Welch Scholar.
Chief Revenue Officer
Wendy Lou joined Girl Scouts of the USA (GSUSA) in May of 2019 as deputy chief revenue officer, overseeing the organization’s merchandising, ecommerce, operations, and sales. Since then, she has led a major update of Girl Scout uniforms and other official apparel and merchandise. She also leads the Girl Scout Cookie Program.
Prior to joining GSUSA, Wendy spent 13 years at Macy’s in various leadership positions across strategy, merchandising/planning, and ecommerce. She led the transformation of Macy’s pricing and promotional strategies and developed a roadmap for the company’s long-term value proposition. In 2014, Wendy helmed the restructuring of its merchandising, planning, and digital teams, which firmly established Macy’s as an omnichannel retailer. In her years with the company, she also led merchandise strategy and financial planning for one of its largest categories, women’s apparel.
Wendy headed multiple business units across confections/gourmet food and home products for Macy’s as well. As vice president of digital merchandising and ecommerce for the jewelry and watches division, she led a team of digital merchants and the development of digital marketing strategies. Additionally, she directed the planning division for petites sportswear, responsible for assortment, inventory, and financial planning for all 800-plus Macy’s locations. Wendy started her merchandising career as the buyer and planner for the confections and cookware categories, working with brands such as Godiva and Martha Stewart, and she led the development of Macy’s own private-label confections.
Prior to Macy’s, Wendy was an investment banker at Citigroup, specializing in asset-backed securities and bringing to market over 25 lead-managed deals based on receivables for credit card, auto, and other assets.
Wendy holds a BS from NYU Stern School of Business and an MBA from Columbia Business School.
Chief People Officer
Maureen McNerney, a human resources executive with more than 27 years of experience in the field, joined Girl Scouts of the USA (GSUSA) in 2019 as chief people officer. In her role, Maureen oversees the strategy for acquiring, developing, rewarding, and retaining top-tier talent at GSUSA. She builds best-in-class HR teams, uses the latest technologies to streamline program development, and takes a data-driven approach to problem solving. Maureen’s philosophy is rooted in recognizing and evolving individuals’ specific strengths, while celebrating how this diversity contributes to a richer, stronger whole.
Prior to joining GSUSA, Maureen worked at PricewaterhouseCoopers (PwC) for more than 20 years, where she held many senior roles. At PwC, she was responsible for defining and leading all strategic people-management initiatives across regional and national practices, representing over $1 billion in annual revenue.
As a child, she was so enthusiastic about joining Girl Scouts alongside her older sister that Maureen wanted to attend before she was old enough. It was through her many Girl Scout adventures, particularly camping, that she connected to and learned from older girls, enhancing her appreciation for what all-female spaces have to offer and maintaining her love of the outdoors. Because of her Girl Scout experience, Maureen learned early the value of giving back to others and her community, leading her to a career that began at New York City’s YMCA. And as an active member of the Rockville Centre UFSD Curriculum Committee for the past eight years, she has dedicated her time to improving school curricula in the community, promoting a unique, workforce-focused approach to developing content that emphasizes the practical life skills children need to be successful in their future careers.
Maureen holds a bachelor’s degree in communications from Iona College and a master’s degree in organizational psychology from Columbia University.
Chief Financial Officer
Angela R. Olden joined Girl Scouts of the USA (GSUSA) as chief financial officer in September 2013. In her role, she oversees the financial management of the organization, including the Controller, Treasury, and Financial Planning and Analysis teams.
Before joining GSUSA, Angela served as CFO of Federation Employment and Guidance Service, Inc. (FEGS), one of the largest and most diversified not-for-profit health and human services organizations. At FEGS, Angela managed a budget of $280 million―with funding from more than 100 discrete sources―and had financial oversight of 14 for-profit and not-for-profit subsidiary corporations.
Prior to that role, Angela served for nine years as vice president and chief financial officer with the Jewish Federation of Greater Philadelphia, which provides funding for a diverse array of education and health and human services organizations. She also served 11 years as a financial executive in both the United States and Europe for FMC Corporation, a $4 billion, publicly traded industrial chemical and equipment manufacturer, where, in her last position, she was responsible for the financial operations of a $200 million division serving the pharmaceutical industry. Within the financial arena, Angela began her career as a staff auditor with Deloitte, Haskins and Sells.
Angela received her MBA in economics and marketing from Northwestern University's Kellogg School of Management, and a bachelor's degree in accounting and finance from the Wharton School of the University of Pennsylvania. She is also a certified public accountant in New York and Pennsylvania. Angela is a proud Girl Scout alum who once co-led her daughter’s Girl Scout troop.