FOR IMMEDIATE RELEASE
Girl Scouts of the USA Press Room
NEW YORK, NY (August 10, 2017)—Today, National S’mores Day, Girl Scouts of the USA (GSUSA) announced that its popular Girl Scout S’mores™ cookies will return as part of the 2018 Girl Scout Cookie® season lineup. With its debut last season, the Girl Scout S’mores became the most popular flavor to launch in the 100 years of Girl Scouts selling cookies.
Girl Scouts across the United States will offer one of the two varieties of Girl Scout S’mores, which join classics like Thin Mints®, Caramel deLites®/Samoas®, and Trefoils®/Shortbread. This means consumers will again be able to get their hands on the delicious cookies, while powering unique and amazing experiences for girls with each and every purchase.
As a nod to the different ways people “s’more,” Girl Scout councils will offer one of two versions of the cookie: one is a crispy graham cookie double dipped in a crème icing and enrobed in a chocolatey coating. The other is a crunchy graham sandwich cookie with creamy chocolate and marshmallowy filling, which is embossed with designs that honor Girl Scouts’ Outdoor badges.
“We’re incredibly excited to announce that our popular Girl Scout S’mores will return next cookie season!” said GSUSA CEO Sylvia Acevedo. “While the tradition of making and enjoying s’mores in the outdoors was popularized by Girl Scouts as early as the 1920s, our s’mores cookies are also an important reminder of how necessary it is to support programs for girls to explore the outdoors. Girls learn important skills like resilience, teamwork, and leadership when they participate in outdoor activities with Girl Scouts. Our programming offers numerous ways for them to have adventurous experiences in the outdoors in a girls-only space where they feel confident taking healthy risks. In fact, Girl Scouts are actually more likely than non–Girl Scouts to participate in outdoor activities—so get involved today!”
Girl Scout S’mores are a modern representation of Girl Scouts’ longstanding commitment to all the outdoors has to offer girls. As reported in the Girl Scout Research Institute’s More Than S’mores (PDF), there’s a positive correlation between outdoor experiences and girls' understanding of their leadership potential. And according to a recent report, The Girl Scout Impact Study (PDF), Girl Scouts are almost twice as likely as their non–Girl Scout peers to participate in outdoor activities (76 percent versus 43 percent). In July, GSUSA furthered its commitment to offer girls opportunities in the outdoors with the release of multidisciplinary outdoor and STEM programming through which girls can participate in age-appropriate activities ranging from planning an eco-friendly camping trip, to collecting environmental data to help real scientists, to navigating the wilderness.
Each and every purchase of Girl Scout Cookies—100 percent of the net revenue of which stays local—is an investment in girls and their leadership capabilities, both now and in the future. To learn more about Girl Scout S’mores and the Girl Scout Cookie Program, and to find out when Girl Scouts will be selling cookies near you, visit www.girlscoutcookies.org. For more information about Girl Scouts and how to join or volunteer, visit www.girlscouts.org/join.
We're Girl Scouts of the USA
We're 2.6 million strong—1.8 million girls and 800,000 adults who believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to change the world. Our extraordinary journey began more than 100 years ago with the original G.I.R.L., Juliette Gordon “Daisy” Low. On March 12, 1912, in Savannah, Georgia, she organized the very first Girl Scout troop, and every year since, we’ve honored her vision and legacy, building girls of courage, confidence, and character who make the world a better place. We’re the preeminent leadership development organization for girls. And with programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success. To volunteer, reconnect, donate, or join, visit www.girlscouts.org.