The first big lesson Girl Scout alum Meridith Rojas learned in her career? If everyone is telling you that your ideas won’t work, you just might be onto something.
Meridith started out in the entertainment industry while she was in high school. Impressively, while attending New York University she was hired by Columbia Records during a time when the industry was rapidly changing.
Setting out to capitalize on this new climate, she had big ideas about how to use social media to promote the first artist she signed while in her next job at Capitol Records. Unfortunately, she found that the record label didn’t want to listen to her ideas, so she promoted the artist the traditional way. Capitol dropped him after a year.
A few years later, Meridith decided to create her own business, and she’s now the CEO and co-founder of DigiTour Media, the largest producer of live music events for teens. To date, DigiTour has raised $12.5 million and hosted more than 1,000 events. Here’s her advice for other entrepreneurs who want to buck the system and make their own unique mark.
She's not shy when it comes to adventure–and she has the memories to prove it.