FOR IMMEDIATE RELEASE
January 5, 2015
Girl Scouts of the USA Press Room
New York, N.Y. — Girl Scouts of the USA (GSUSA) today announced that National Girl Scout Cookie Weekend, which has become a national holiday for Girl Scout Cookie fans, will take place February 27–March 1, 2015. Girls across the country will sell cookies at booths, door to door, and through Digital Cookie, the first national digital platform that enables girls to learn 21st-century skills while selling cookies through their own personalized cookie websites or face-to-face using a mobile transaction app. The 2015 Cookie Weekend will mark the 98th year of Girl Scouts selling cookies and learning the basic skills and acumen they need to be leaders in business and sales, manage their personal and family finances, and gain self-sufficiency and confidence handling money.
"The Girl Scout Cookie Program is the largest, most successful girl-led business in the world, and its power to teach girls business and financial skills that will serve them throughout their lives is unrivaled," said Anna Maria Chávez, CEO of Girl Scouts of the USA. "Every year, nearly 1.5 million Girl Scouts sell about 200 million boxes of cookies—close to $800 million worth; and every year, our young cookie entrepreneurs reinvest that money into troop activities and projects that make their communities and our world a better place. There is no other program that allows girls to gain such valuable experience and understanding of how they can transform their world, all while having fun and engaging in the excitement of the cookie season."
One hundred percent of the net revenue raised through Girl Scout Cookie sales stays with local councils, and girls decide how their troop cookie money is spent. This year's National Girl Scout Cookie Weekend will celebrate girls across the country who use their cookie revenue to fund projects that impact their communities in amazing ways. It will also celebrate the essential "5 Skills" each #cookieboss learns through the cookie program: goal setting, decision making, money management, people skills, and business ethics.
Girl Scouts will also debut three new cookie varieties this cookie season. For the first time in Girl Scout history, gluten-free cookies will be available nationwide from most Girl Scout councils. The two new gluten-free offerings include: Toffee-tastic, buttery cookies with toffee bits, and Trios, made with real peanut butter, chocolate chips, and whole grain oats. The third new cookie is Rah-Rah Raisin, an oatmeal raisin cookie with whole grain oats, plump, juicy raisins, and Greek yogurt–flavored chunks. The newcomers will join legendary classics like Thin Mints and Samoas/Caramel deLites. Not all varieties are available in every market, so contact your local council to inquire about the cookies they will carry this season.
To learn more about the new cookie varieties and find Girl Scouts selling cookies near you, visit www.girlscoutcookies.org. In addition to new tablet versions, the app's latest features for 2015 include cookie sale searches using selectable start dates, driving directions to nearby booths, an Instagram option for sharing, links to Girl Scout Cookie recipes, and the ability for users to vote on their favorite Girl Scout Cookie.
We're Girl Scouts of the USA
We're 2.8 million strong—2 million girls and 800,000 adults who believe girls can change the world. It began over 100 years ago with one woman, Girl Scouts' founder Juliette Gordon "Daisy" Low, who believed in the power of every girl. She organized the first Girl Scout troop on March 12, 1912, in Savannah, Georgia, and every year since, we've made her vision a reality, helping girls discover their strengths, passions, and talents. Today, as yesterday, we continue the Girl Scout mission of building girls of courage, confidence, and character, who make the world a better place. We're the preeminent leadership development organization for girls. And with programs for girls from coast to coast and across the globe, Girl Scouts offers every girl a chance to do something amazing. To volunteer, reconnect, donate, or join, visit www.girlscouts.org.